Half of the British population now own a smartphone

Google's Android mobile operating system makes up half of the UK's smartphones with just under 50 per cent of the British population doing away with feature phones in favour of a smart offering

Almost half of the UK population now own a smartphone with half of those portable powerhouses doing the rounds running Google’s Android mobile operating system, a new study has revealed.

The research, carried out by analysts Kantar Worldpanel ComTech, has revealed that Android dominates the UK smartphone market powering half the handsets being sold followed by RIM’s BlackBerry OS with a 22.5 per cent share and Apple and its iPhone running iOS with an 18.5 per cent stake.

The study, carried out in the 12 weeks up to October 2nd, showed that 70 per cent of all mobile phones sold in the UK during the three month period were smartphones but failed to take in the Apple iPhone 4S UK release which saw record figures of Apple’s market leading series sold.

Despite the rise in smartphone sales commentators are not convinced users are using their impressive devices to their full potential.

"People are still pretty much using them for calls and texts," said Gartner analyst Carolina Milanesi speaking with the Guardian. "What's needed is for people to be educated more by the handset companies about what they can do with the device.”

She added: "Apple is good at showing people how they can use apps, but other companies need to move away from saying they've got five-megapixel cameras or whatever. But I think next year we will see people using these devices more effectively as more apps become available on low-end devices, especially as those become more powerful."

Are you a recent smartphone adopter, do you think you use your handset to its full potential? Let us know via the comments box below.

Via:TheGuardian
 

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now