Almost half of the UK population now own a smartphone with half of those portable powerhouses doing the rounds running Google’s Android mobile operating system, a new study has revealed.
The research, carried out by analysts Kantar Worldpanel ComTech, has revealed that Android dominates the UK smartphone market powering half the handsets being sold followed by RIM’s BlackBerry OS with a 22.5 per cent share and Apple and its iPhone running iOS with an 18.5 per cent stake.
The study, carried out in the 12 weeks up to October 2nd, showed that 70 per cent of all mobile phones sold in the UK during the three month period were smartphones but failed to take in the Apple iPhone 4S UK release which saw record figures of Apple’s market leading series sold.
Despite the rise in smartphone sales commentators are not convinced users are using their impressive devices to their full potential.
"People are still pretty much using them for calls and texts," said Gartner analyst Carolina Milanesi speaking with the Guardian. "What's needed is for people to be educated more by the handset companies about what they can do with the device.”
She added: "Apple is good at showing people how they can use apps, but other companies need to move away from saying they've got five-megapixel cameras or whatever. But I think next year we will see people using these devices more effectively as more apps become available on low-end devices, especially as those become more powerful."
Are you a recent smartphone adopter, do you think you use your handset to its full potential? Let us know via the comments box below.