I love these bookshelf speakers' swappable oversized grilles – as Jamo marks its return in style

Jamo returns with bookshelf, floorstanding and portable Bluetooth speakers

Jamo Concert Element 50 bookshelf speaker
(Image credit: Future)

Back in April it was announced that legendary speaker-maker, Jamo, was set to return to market – with the High End Vienna show slated as its stage to reveal all-new product lines.

While I had been anticipating a powered wireless speaker series from the Danish maker – which the company confirms is "in the works" – instead we've been treated to an array of different products.

My favourite of the lot, however, is the Concert Element 50, which is a bookshelf speaker among Jamo's mid-tier passive speakers (so, yes, you'll need a separate amp to power these).

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I got to check out the range at High End Vienna – an audio show where an abundance of kit was on display – behind closed doors with Jamo's new owners for a detailed listening session.

Concert Element – Bookshelf and Floorstanding

See those coloured circles on the wall in the above image gallery? The Concert Element 50 speakers have swappable grilles, so you can pick and choose, even mix'n'match, to create a more bespoke bookshelf speaker.

Jamo has been super bold in its latest speaker line, with the Element 50 embodying these oversized circular emblems, striking a distinctive silhouette that's like little else I've seen in this segment.

There's a reason for it, though, as the circular driver module extends beyond the cabinet – which, at 27cm deep, is less than many current bookshelf speakers – making the driver become central to the design.

You can pair any Element product with a separate subwoofer for even bigger bass, using the Concert Element SW10, priced at £629 / $699. A pair of Concert Element 50 will cost you £999 / $1099; Concert Element 70 floorstanders will set you back £1719 / $1899; while the biggest Concert Element 90 will require £2239 / $2499.

Concert Legacy – top of the range

HYG – Bluetooth speakers

But Jamo has revitalised its range to encompass so much more than passive bookshelf and floorstanding speakers. Namley, it has gone all-in on Bluetooth speakers too.

Named the 'HYG' range, this evokes "hygge", the Danish word meaning (roughly) "a contented mood". The lifestyle is all about everyday pleasures and simplicity – which is exactly what these Bluetooth speakers are about.

There's the HYG Reflect, which is like an alarm clock; the Hyg Flow, which almost looks like a micro-size briefcase; and the Hyg Flex, which is the largest and loudest of this new trio.

All Hyg products will be available from this July. The clock-style device, the Reflect, will be priced at £129 / $149; the carry-handled Hyg Flow at £109 / $129; while the biggie of the bunch, the Flow, will be £239 / $279.

So Jamo clearly has a full vision in mind, from Bluetooth to powered wireless speakers (at a future date), to passive bookshelf and much more serious floorstanding speakers. There'll be something for everyone here.

Mike Lowe
Tech Editor

Mike is T3's Tech Editor. He's been writing about consumer technology for 15 years and his beat covers phones – of which he's seen hundreds of handsets over the years – laptops, gaming, TV & audio, and more. There's little consumer tech he's not had a hand at trying, and with extensive commissioning and editing experience, he knows the industry inside out. As the former Reviews Editor at Pocket-lint for 10 years where he furthered his knowledge and expertise, whilst writing about literally thousands of products, he's also provided work for publications such as Wired, The Guardian, Metro, and more.

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