Bang & Olufsen Beosound Premiere review: Luxury like no other

Crafted from aluminium by the artisans at Bang & Olufsen’s legendary Factory 5 metalworks in Struer, Denmark, the Beosound Premiere is a premium Dolby Atmos sound system that combines serious sonic intent with striking style.

The good news is that beauty isn’t skin deep. A 10-driver array coupled to Wide Stage beam-forming technology hints at a (literally) elevated listening experience in an undeniably luxury package. So does the Premiere have it all, or is there any compromise?

Price & Availability

Positioned somewhere between the more affordable Beosound Stage (a snip at £/$1800 / AU$3850) and the flagship Beosound Theatre (a more reassuring £5590 / $6890 / AU$11,860), the Premiere is available now for £3100 / $5800 / AU$9400.

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While it’s tempting to label the Premiere as a soundbar, the term is really a misnomer. What we have here is a (adopts a pretentious tone) high-end home entertainment solution. Okay, so it’s a soundbar... with bells on.

Features & What’s New?

The headline innovation here is Bang & Olufsen’s Wide Stage technology, which employs a combination of beam-forming and careful driver steering to create a soundstage that appears larger than the relatively compact dimensions of the Premiere might suggest.

The enclosure accommodates four 3-inch racetrack drivers, two 2-inch forward facing left/right cones, and a fascinating central assemblage comprising a pair of side-angled 2-inch drivers, one tweeter and a full-range upfirer. A bit of an Easter Egg, the latter has 1925 holes milled into its surface, as homage to B&O’s founding year.

Powered up, there’s no menu display, either on the device or via the screen. Instead the Premiere communicates via lighting effects and a few beeps – but you do have support for Beolink Surround, which enables compatible B&O speakers to integrate into a larger whole home wireless surround system.

Format support covers Dolby Atmos, Dolby Digital TrueHD, Dolby Digital Plus, PCM 7.1 and MPEG audio, but doesn’t extend bitstream DTS:X (although fewer titles seem to be using this these days anyway).

Sound Quality

From the first few moments of Christopher Nolan’s The Dark Knight, it’s clear this is an enclosure engineered with cinematic scale in mind. The Hans Zimmer score starts slowly, the Premiere ratcheting up tension with pinpoint placement as the Joker and his goons set about their bank robbery.

The dynamics of the system are evidenced by the shotgun retort of the bank manager as he takes on the clowns; the transient is sharp and dramatic, but precisely controlled.

Dialogue clarity is exceptional. Even during chaotic action scenes, voices remain clean and focused. And then there’s the bass. When Batman’s Tumbler roars into action, to confront the Scarecrow, the system digs impressively deep.

Similarly, Ghostbusters Frozen Empire opens with a couple of almighty thundercracks. These are delivered with scary intent, with next to no overhang.

But it’s not just the big noises that impress. When the firefighters arrive at the Manhattan Adventurers Club, and break into the frozen room, the crunch of their boots in the frost is crisp and clean.

There’s plenty of power on tap too. Under the hood, 10 power amplifiers are locked and loaded, with four 70 watt amps assigned to the woofers, 50W reserved for the tweeter, and five more 50W power modules for the remaining left/right/up firing/side firing cones.

The Beosound app offers a number of sound modes. These comprise Night, Game, Music, Movies and Speech. Movies and Game modes are cut from much the same cloth, and contribute a full-bodied sound stage, while Music has a lighter touch.

Speech is primarily useful for those who need greater clarity when it comes to following dialogue. The Night mode is compressed and should be avoided when possible.

What the Premiere doesn’t provide, at least on its own, is rear surround immersion. Dolby Atmos height effects are appreciable, but sound never fully wraps around the listening position.

Bang & Olufsen’s solution is straightforward: add compatible rear speakers using Beolink Surround. Pairing the Premiere with Beolab 8 or Beosound Emerge speakers would undoubtedly create a formidable system – but also seriously jack up the price. And I’m not sure I’d pay up.

Musical Clarity

Beethoven or box set? I’m not sure which best shows off this system’s talents. Normally, soundbars need to compromise when it comes to musical playback, but that’s certainly not the case here.

Indeed, music playback – no rear speakers required – could actually be the Premiere’s strongest suit.

Billie Eilish’s Bad Guy arrives with thunderous low-frequency energy. Bass feels deep, dense and almost tactile – and that tune’s big drop sounds phenomenal. The system’s claimed 34Hz low-end extension seems entirely believable.

Electronic music in particular benefits from the Premiere’s brawny presentation. I soon found myself down an EDM rabbit hole, just to see how low the Premiere goes. The more I played, the deeper it dug.

Yet the bar is equally adept with delicate instrumentation. ODESZA’s A Moment Apart sounds expansive and filmic, while the finger-picked textures within Taalbi Brothers’ Freestyle dance with remarkable clarity.

Perhaps the most impressive takeaway is the system’s transparency. The piano notes that open Kanye West’s Runaway ring out with striking realism and decay, while Singing Bones by The Handsome Family demonstrates astonishing spatial depth.

Design & Usability

As an example of industrial design, the Beosound Premiere is remarkable. Available in Natural Aluminium, Gold Tone and Anthracite Black finishes, the system oozes luxury.

My review sample came in Natural Aluminium, and looked spectacular. Not only is the profile unlike anything else in its class, the small touches, like the subtle illumination emanating around the stand and through the B&O logo, are a constant delight.

Adjust volume, and there’s a sliding light of confirmation. It's very clever.

Optional slatted covers in Oak, Grey Melange or Dark Oak can further tailor the appearance, but with one of these the system price rises yet again.

At 932mm wide and weighing 8.5kg, the Premiere will match TVs 55-inches or larger. It can be wall-mounted or positioned on its supplied pedestal stand.

Usability is fairly straightforward. Setup involves a brief automatic room calibration sweep, while subsequent functionality is controlled through Bang & Olufsen’s companion app, which offers access sound modes, source selection and multiroom features.

There’s no supplied remote control, although television remotes handle basic volume duties via HDMI eARC. The system is also compatible with the brand’s optional Beoremote One BT.

Connectivity reflects the system’s custom installation aspirations. Behind a removable rear cover sit three Ethernet ports, a single HDMI eARC connection and USB. There’s Wi-Fi and Bluetooth 5.4, alongside Apple AirPlay, Spotify Connect, Tidal Connect, Deezer and QPlay 2.0 compatibility.

The solitary HDMI input is a little disappointing, not least because it removes a good deal of system expandability. All HDMI source devices have to connect directly to your TV, so that audio can then be routed back over eARC. The provision of three Ethernet ports would seem to be indicative of the Premiere’s aspirations as part of a broader AV ecosystem, rather than an all-in-one switching hub.

Beosound Premiere review: Verdict

The Bang & Olufsen Beosound Premiere is one of the most visually distinctive TV sound systems currently available - and more importantly, has the sonic chops to justify its outré appearance.

With movies, it delivers scale, precision and drama in abundance. Dolby Atmos movie content is wide and engaging, while dialogue clarityshines. Music fans may love it even more. There’s nothing in this class able to combine muscular low-end authority, with this degree of finesse and transparency.

Any limitations are largely practical. The single HDMI connection restricts system building, and buyers seeking truly enveloping surround sound will eventually want additional speakers - and the price is already pretty rich.

Yet the Premiere is a triumph regardless. It’s technically ambitious, beautiful to look at, and an absolute thrill to listen to.

Also Consider

If the Beosound Premiere isn’t quite your style, consider the Samsung Q990H soundbar, a more conventional design with 300W wireless subwoofer and multi-directional rear speakers. This 11.1.4 sound system, compatible with Dolby Atmos and DTS:X, features 23 drivers for a fully immersive listening experience.

Alternatively, Sony may tempt with the Bravia Theatre Trio. This three-part system comprises a centre enclosure plus a left/right array. Proprietary 360 Spatial Sound Mapping technology then generates up to 24 phantom speakers, to create a cinematic soundfield.