Apple Watch could look very different in the future, we might even get an Apple Fitbit rival

Apple is reportedly considering a radical redesign for its Watch and could possibly introduce other fitness wearables.

The Apple Watch has maintained a familiar design since it first launched in 2015, with only the Watch Ultra deviating slightly, but Apple expert Mark Gurman suggests that could be about to change.

According to Gurman in the latest issue of his Power On newsletter, increased competition both in the smartwatch space and from other wearables companies, like Oura and Whoop, has given the company food for thought.

Its industrial design team, he says, has been "exploring a broader rethink of its smartwatches".

It is allegedly considering other form factors, such as a Fitbit or Whoop-style fitness device with no display. And different display shapes and sizes are also under consideration.

There's a thought that it will return ceramic back to the lineup, to complement aluminium and titanium at the premium end, and Gurman suggests that more affordable models could be introduced "besides the current SE model".

Could this result in a round-faced Apple Watch, a bit like the forthcoming Pixel Watch 5? That's a possibility. Many buyers have requested a round Watch in the past, so it's bound to be in Apple's thinking.

Of course, any radical changes won't be seen this year, with the Apple Watch Series 12 and Ultra 4 expected to be unveiled in just a few weeks.

Those are likely to be very similar to previous models, but with a renewed focus on Siri AI – the new AI-powered version of Siri launching with iOS 27 and WatchOS 27.

We don't yet have an exact date for Apple's September event, where it is also expected to unveil the much-rumoured iPhone Ultra, but we'll bring you more when we have it.