The chief content officer of Netflix has said that the streaming company has seen piracy rates fall dramatically every time it enters a new country.
According to Ted Sarandos, Bittorrent traffic dramatically drops when it switches on its servers. In addition, there is evidence that illegal downloads of individual movies drops when they become available on the service.
Sarandos told Stuff that "people are mostly honest", adding that most people will always prefer to take the legal route.
He hit out at recent legal attempts to cut down on piracy, saying that the only way to solve the issue is by addressing the underlying reasons.
Sarandos added that until movie studios provide easy and cheap access to movies, they will continue to lose substantial amounts of revenue to pirates.
"The best way to combat piracy isn't legislatively or criminally but by giving good options," he said. "One of the side effects of growth of content is an expectation to have access to it.
"You can’t use the internet as a marketing vehicle and then not as a delivery vehicle," he added.