Apple: white iPhone 4 "challenging"

Apple explains why it took so long for the white iPhone 4 to hit shelves.

First it was August 2010. Then autumn. Then it was spring 2011. But lo, the white iPhone 4 never did actually hit the shelves when Apple said it would. Today, though, it goes up for grabs, with Apple’s top execs claiming that getting it to market was “challenging”.

As part of a joint interview with Steve Jobs for All Things D, Apple’s Phil Schiller said, “It was challenging. It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.”

While it’s easy to accept that this isn’t just a case of slapping on some white paint and being done with it, there are questions as to why Apple relentlessly teased the device when it wasn’t ready.

“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” added Schiller. The phone is available now. But with the iPhone 5 just months away, is it really worth shelling out for a blower that will be outdated so soon?

 

White iPhone 4 video l Source:T3 Tech Video

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now