3 UK has announced its dedicated channel on the Nokia Ovi store, following in the footsteps of Vodafone which has partnered with Android.
The channel by 3 UK will include 40 apps, which can be downloaded to Nokia's Symbian^3 powered smartphones.
When apps are purchased on this channel, the charge will automatically be passed on to the mobile bill, which implies zero transaction charges or SMS fees.
Smartphones that can benefit from this channel includes the Nokis C7, Nokia N8 and Nokia E7, along with the upcoming Nokia X7, which will launch with an integrated version of the Ovi Store with the Three channel.
The Nokia X7 will be exclusively available in the UK with 3 UK.