With iTunes 10.1 landing at the weekend and the upcoming iOS 4.2 update for iPhone and iPad on the horizon, Apple has seemingly snuck in another mystery launch pegged for 3pm GMT tomorrow.
Revealed via a teasing image on iTunes, Apple has dubbed the event an “exciting announcement” and one “that you’ll never forget” with no further information other than four world clocks displaying the time of the event in California, New York, London and Tokyo.
"Tomorrow is just another day. That you’ll never forget. Check back here tomorrow for an exciting announcement from iTunes.” read the full release.
Whilst we can’t image such a well kept Apple secret could be something we will “never forget”, the prospect of a mystery Apple launch sure is a tantalising one. Many somewhat hopeful rumours of tomorrow's late notice announcement point towards the arrival iOS 4.2, the full Beatles catalogue, a Mac App Store or a cloud-based iTunes service.