Best TV deals this Amazon Prime Day – screens big and small at low prices

While my Amazon no.1 recommendation is the brand's Mini-LED option, if you've got less cash to work with then how about this 43-inch model from further down the brand's range?

It still delivers 4K resolution and HDR10+ high dynamic range compatibility (but no Dolby Vision), so your movies and shows will look great.

Next-gen gamers wanting the upper echelons of refresh rates won't find the 60Hz panel quite up to scratch for their needs, though.

The LED backlight technology at work here isn't going to rival OLED for precision accuracy or black levels, but that's the trade-off in price – and, at this kind of money, it's a huge deal that'll still please most people.

When we reviewed Xiaomi's TV earlier this year, the question was whether it served as "the big screen budget TV of choice?".

Well, now it's even cheaper, so ought to be an even more attractive option – although that price drop hasn't happened overnight, it's been dropping slowly over time.

That said, Xiaomi's TV has never been cheaper, with this rock bottom price representing great value for a 50-inch size. There's 55-inch and 65-inch options also on offer.

So what do you get? This 4K set is well specified, can deliver high dynamic range pictures (HDR – but no Dolby Vision here). What don't you get? Image quality and brightness that a little more spend would provide you – in something like the TCL C7K.

Haier isn't only aiming at the top of the TV tree, however, with smaller and even more affordable sets as part of its all-new UK range.

And this one, the K85 at 43-inches, is an ideal match for what many will be seeking. It's a 4K panel, so delivers all the resolution you'll need at this smaller scale, with built-in Fire TV handling Freely for great UK streaming straight out of the box.

With over a fifth slashes from its price – and Amazon is awarding an additional £20 back, if you Redeem its promotion – you won't find this for as low a price even direct from Haier.

A great little deal if you're seeking a smaller screen that'll rival Amazon's own TV line-up for quality and price.

It's hard to ignore Amazon's own TV line – especially when the discounts are this good.

This Mini-LED model is found at the top of Amazon's TV range – and if you want larger than 55-inch, then 65- and 75-inch models are also available.

So why this model as the top pick? The Mini-LED backlight means much higher brightness than standard 'LED' models for searingly bright pictures that'll cut through even in well-lit daytime rooms.

With HDR, HDR10+ and Dolby Vision high dynamic range types all supported, your movies and series will look top-notch, as will games – thanks to a high refresh rate (144Hz).

UPDATE: The price has dropped by a further £12, making for an even better deal (Wed 24 June)

When we reviewed the Pro version of Hisense's U7Q, we called it sensational value for money.

After all, this is a Mini-LED panel, so brightness is its forte. There's also an anti-reflective layer, making it ideal for bright rooms. And Freely integration is ideal for UK households wanting to stream major providers without the need for a set-top box.

As part of Prime Day you can benefit from all of that with almost a third off the list price, putting Hisense right up there among the Amazon, Haier and TCL options also in the Mini-LED space.

Okay, so it's not strictly an Amazon deal, as this 55-inch model is not available from the retailer. Currys offers this deal, or check out Argos for the very same – if preferred.

The shown price drops 10% when you enter the checkout code 'TV10' ('TCLTV10' on Argos) – so ensure you enter that for the lowest possible price.

But why might you want the C7K? In our review we praised this set for "brilliant 4K HDR performance," and its "better-than-average sound system," meaning it delivers the full package.

Importantly, however, it "undercuts its mainstream rivals on price" – and with this added discount it's better value than ever before. What's not to like?

This one's a bit of a hidden gem, as the price shown on page is reduced further at checkout – the additional 10% taking it below a grand.

Better still, however, if you want installation then that's free of charge – and Amazon will even haul away your own TV at no extra cost.

Wall-mounting is also available for free – you just need to supply the necessary bracket, as it's not included as part of the deal.

Beyond all that good stuff, however, the LG C5 is last year's "best OLED TV for most people" by our assessment.

It delivers gorgeous cinematic picture quality, with the OLED panel meaning perfect contrast – no backlight irregularities.

It's kitted out for movies, TV or gaming, too, thanks to four HDMI 2.1 ports – ensuring it's future-proofed to deliver 120Hz refresh rate from multiple sources.

UPDATE: The price has since increased to £1,369 (Wed 24 June)

Now this is a telly! The T3 Award-winning set from 2025, this versatile all-rounder has blindingly good image quality, lots of brightness, and an anti-reflective panel.

The 55-inch model has never been cheaper in 2026 (only briefly in 2025 it dipped to £1999 for Black Friday sales) – and the 65-inch model is also on offer, if that's more your size.

While there is an updated 'H' model to replace this 'F' version in 2026, take the benefit of the discount owed to that age. Not that you'll notice in quality – as the two are very similar in output anyway!

If you're looking for best-of-best, however, then little can rival Sony's current top-tier QD-OLED model – the Bravia 8 II. It's a 5-star winner through and through.

It's also got a special discount. The £2,499 RRP has dropped to £1,799 – but there's a 'Voucher Price' button to press on Amazon's page to take that to £1,699.

Of course, that's more money than many other 55-inch models. But few are going to deliver this kind of super-bright yet delicately handled picture quality. It's really special and ideal for movie lovers.

You might know Haier from its white goods – they make some very decent kitchen items – and the mega-brand has just launched its TV line-up in the UK.

It's a bustling market, so how to stand out. By packing in stacks of specification at a price that'll make even TCL do a double-take – which is exactly what you're getting from the top-end S90 model.

This 65-inch 4K panel uses QLED technology for punchy colours, has Dolby Vision IQ and HDR10+ to tick off the big names in high dynamic range, Fire TV is built-in with Freely – ideal for UK streaming – and there's even a KEF sound system to finish off a very strong offering indeed.

If you're looking for a Prime Day TV deal and you have a pretty decent budget to play with, this could be a high-end one to consider very carefully. It's a brilliantly bright set from Sony, using Mini-LED tech to give incredible clarity and detail, while retaining impressive amounts of contrast.

It also has some of the most impressive built-in speakers you'll ever hear, which is vanishingly rare praise for a top-end TV. Plus, being a Sony set, it has some great little tie-ins for PS5 gaming, automatically switching on game mode and other features.

When it came out in early 2025 this TV's only real issue was its ferocious price, and this deal sees an already shrinking price tag come down even further, making it well worth consideration this Prime Day.