Insta360's most affordable 360º camera hits lowest ever price at Amazon

Did you know that Amazon had a sale last week? No? Never mind. If you're an action camera fan, you didn't miss anything, as Insta360, maker of the world's finest 360º action cams, has a sale on right now, with some of its products hitting their lowest ever prices at Amazon.

Shop all deals in Insta360's Spring Sale at Amazon

Chiefly among these is the X4 Air, which has already made everything I love about the X5 much more affordable. Thanks to the new price drop, it's even cheaper, pushing the price well below what you'd normally have to pay for the privilege to access such a refined ecosystem as Insta360's.

Shop Insta360's Spring Sale on its website

The brand also has the same sale on its website, and I know some people, including me, like to shop directly from the manufacturer, so I linked that here, too. Another great deal is on the GoPro rival Insta360 Ace Pro, which is 30% off – also the lowest price it's ever been!

Save £64

Insta360 X4 Air: was £359 now £295 at Amazon

Ultralight 165g 360 camera with 8K30 video, dual 1/1.8-inch sensors, replaceable lenses, 29MP photos, gesture control, and waterproofing.

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The Insta360 X4 Air is designed around one core idea: maximum flexibility in a minimal form factor. Weighing just 165g, it’s one of the lightest 8K 360 cameras available.

It uses dual 1/1.8-inch sensors to capture 8K 360-degree video at 30fps, alongside 29MP stills, with the option to shoot standard 4K60 footage in single-lens mode.

Its biggest USP is the “shoot first, frame later” workflow, letting you reframe shots after recording without worrying about composition on the go. Replaceable lenses add durability, while gesture, voice and motion controls enable hands-free capture.

Add waterproofing, AI-assisted editing tools and InstaFrame dual recording, and the X4 Air positions itself as a highly portable, creator-friendly 360 camera that prioritises versatility over outright image quality.

Save £90

Insta360 Ace Pro: was £299 now £209 at Amazon

Single-lens 8K action camera with large 1/1.3-inch sensor, Leica Summarit lens, flip-up screen, AI imaging chip, strong low-light performance, FlowState stabilisation, and waterproof design.

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The Insta360 Ace Pro takes a more traditional action-camera approach but positions image quality as its headline feature. It uses a large 1/1.3-inch sensor paired with a Leica Summarit lens, enabling 8K video capture and strong low-light performance, backed by a dedicated AI imaging chip for processing and features like PureVideo mode.

Unlike 360 cameras, it’s built for point-and-shoot clarity, with a wide field of view and up to 50MP photos. A flip-up rear touchscreen makes it particularly appealing for vlogging and self-shooting, while gesture and voice controls add hands-free convenience.

Other highlights include robust stabilisation, waterproofing (with or without a case), and solid battery performance. The Ace Pro’s USP is simple: it delivers flagship-level video quality in a compact, user-friendly action cam format, making it a direct rival to GoPro-style shooters.