It’s a kind of magic: LG’s E7 and the future of TV

Sponsored: Beautiful to look at and crammed with cutting edge tech, the E7 will blow you away

This feature is brought to you by John Lewis.

Stop what you’re doing and run to your nearest John Lewis: we’ve seen the future of TV and it’s unlike anything you’ve ever seen or heard. It’s the LG E7, and we’ve fallen head over heels in love with it. We think you will too.

Let’s start with the screen. It’s OLED, and that means it’s incredibly thin - so thin that LG has bonded it to a single sheet of transparent glass. If you turn the E7 sideways, you can barely see it, and yet LG has managed to pack it with truly state of the art technology.

Pictures other TVs can only dream of

The OLED panel in the E7 is something really special. It’s 55 inches of 4K UHD with Perfect Black and Perfect Colour, displaying vivid colours and the kind of deep blacks that LED TVs can only dream of. 

Where a conventional 8-bit TV offers 17 million colours, LG’s 10-bit technology has one billion. The Colour Master Engine and Active Depth Enhancer deliver incredible picture quality no matter what kind of media you’re playing, and Active HDR with Dolby Vision™ handles all the HDR algorithms you could possibly ask for: HLG, HDR 10, Dolby Vision™ and Technicolor. 

With scene by scene image mastering for pin-point picture reproduction, Active HDR is better HDR.

It sounds as good as it looks, too

That strip at the bottom isn’t just for looks. It’s a Dolby Atmos® soundbar, and when that’s teamed up with Dolby Vision™ - something that only LG has done - it delivers a unique cinematic experience with incredible sound quality. 

It’s pretty awesome for gaming and music too, with a whopping 60W output, Dolby Surround, Hi-Fi Audio and support for all the major audio codecs from MP3 and AAC to DTS and apt-X.

Super connected, super smart

The LG E7 is a friendly TV, with inputs for every conceivable device. There are four HDMI 2.0b ports including an Audio Return Channel, 3 USB 3.0 ports, LAN connection, 3 RF inputs, Wi-Fi, Optical Digital Out, headphone/line out, Intel’s WiDi wireless display for PC streaming, Miracast and Simplink HDMI CEC to control your connected kit. There are twin DVB-T2/C/S2 tuners for Freeview Play as well as digital recording and an eight-day EPG.

The E7 is as smart as it’s sociable. LG’s award-winning webOS and Magic Remote give you natural voice recognition and effortless control, as well as the all-important Netflix - in 4K HDR, of course - Amazon, YouTube and other crucial apps. 

Unlike many smart TVs the LG is serious about security, too: webOS 3.5’s security manager has earned prestigious CC international and UL CAP2900-1 certification for its superior privacy protection and blocking of unauthorised apps. That means the only hacking you need to think about is the stuff that takes place on screen.

Despite all its power, the E7 isn’t a power hog: it comes with an A energy rating and sips just 0.3W of power in standby mode.

Peace of mind (and something to watch)

When we suggested dropping everything and running to John Lewis, it wasn’t just to experience the TV - although of course John Lewis is the place to be if you want to experience the latest TV technology and talk to assistants who actually know what they’re talking about. 

It’s also because of John Lewis’s famous five-year warranty, which is four years longer than most manufacturers’ warranties. And that’s not all you get for free: the E7 comes with three months of Netflix so you can enjoy its 4K Ultra HD programming without paying a penny. The timing couldn’t be better: Netflix has just added a whole bunch of Dolby Vision 4K content that looks absolutely stunning on the E7’s OLED screen.

If you’d like to know more about the future of TV, or just need to know the address of your nearest store so you can experience it in person, check out the LG E7 page on the John Lewis website. Your eyes are in for a treat.

For 25 years T3 has been the place to go when you need a gadget. From the incredibly useful, to the flat out beautiful T3 has covered it all. We're here to make your life better by bringing you the latest news, reviewing the products you want to buy and hunting for the best deals. You can follow us on TwitterFacebook and Instagram. We also have a monthly magazine which you can buy in newsagents or subscribe to online – print and digital versions available.