Apple on an iWatch hiring spree
Apple is currently on a “hiring spree” to tackle issues with the iWatch according to the Financial Times.
According to sources speaking to the paper, the company has begun hiring ‘aggressively’ for the project in the last couple of weeks.
The move suggests that the company has stepped up development of its much rumoured wearable technology device.
Earlier this month the company hired former chief executive of fashion house Yves Saint Laurent Paul Deneve. Apple denied that he had been hired to head up its iWatch division, rather saying he would work on undefined “special projects”.
However, the Financial Times has said that it raises concerns over Apple’s ability to develop the iWatch in house.
The paper quotes one source as saying that the hires are a sign that Apple has hit “hard engineering problems that they’ve not been able to solve”.
In recent weeks, the company has begun applying for the iWatch trademark around the world. Recent filings have shown it has applied for the trademark in Japan and Russia.
However, other reports have highlighted that the iWatch trademark is already registered in key Apple markets, including the US, Europe and China.
In a recent earnings call, Apple chief executive Tim Cook said: “Our teams are hard at work on some amazing new hardware, software and services that we can’t wait to introduce this fall and throughout 2014.”
Among the hardware expected the coming months are a cheaper iPhone with a colour plastic back and a new iPad.
Cook has been coy about confirming or denying that the company is planning to launch the rumoured iWatch.
However, he did confirm at an AllThingsD conference in May that he believes it is an area “ripe for exploration” and “incredibly interesting”.