Fitbit Sense is so cheap on Black Friday I might actually buy one

Bag a Black Friday bargain at Amazon: Fitbit's flagship smartwatch, the Sense, is now 1/3 cheaper

best fitbit sense black friday deal
(Image credit: Fitbit)

Although in my Fitbit Versa 3 review I said it's "the best Fitbit smartwatch for most people", I should have added "... for the price" as now that the Fitbit Sense is the cheapest ever on Black Friday, I might end up changing that statement and say the Sense is the best Fitbit to buy right now.

• Shop all Fitbit deals at Amazon US

• Shop all Fitbit deals at Amazon UK

• Shop all Fitbit deals at Amazon AUS

This is such a good deal, one might even say it's the best Black Friday deal so far! That said, the Fitbit Charge 5 is the cheapest ever at Amazon now, too, so it depends on what your fitness goals are. Fitness smartwatches such as the Sense are a bit more robust and feature-rich and have a bigger screen to look at. Fitness trackers like the Charge 5 are more subtle.

Want to be in the know about all the best Fitbit deals? We've got you covered. You might as well check out the list of the best Garmin deals, best Bowflex deals and best fitness deals in general, for both Black Friday and beyond.

Fitbit Sense: was £299.99, now £189.99 at Amazon

Fitbit Sense: was £299.99, now £189.99 at Amazon
The Sense is a well-rounded health smartwatch that can track stress, monitor heart rate 24/7 and measure ECG. The price includes a 6-month subscription to Fitbit Premium, where you can access advanced health metrics and workouts alike.

Fitbit Sense: was $299.95, now $199.95 at Amazon

Fitbit Sense: was $299.95, now $199.95 at Amazon
Same as above, but in the US! Save $100 on the most advanced Fitbit to date.

Fitbit Sense: was AU$449.95, now AU$298 at Amazon

Fitbit Sense: was AU$449.95, now AU$298 at Amazon
The most significant discount is in Australia: save AU$151.95 today!

Why should you buy the Fitbit Sense on Black Friday

The Sense represents a change in the direction Fitbit is taking its wearables. It's more than just a step tracker; as a matter of fact, it's a full-fledged health smartwatch on par with watches such as the Withings Scanwatch and even the Apple Watch SE.

Another great thing about the Fitbit Sense is that it brought ECG tracking to the masses at a reasonable price and integrated it into the broader Fitbit ecosystem that already included sleep, heart rate and stress monitoring.

Speaking of stress monitoring: the on-wrist EDA Scan app for Sense detects electrodermal activity, which "may indicate your body's response to stress so you can better track and manage it", as Fitbit explains.

It also has an on-wrist skin temperature sensor that is not all that unique anymore (many smartwatches can track this now), but it's good to add this data to the system to have a more holistic overview of your health. The Fitbit Sense has a 6+ day battery life, fast charge and is compatible with iOS 12.2 and Android OS 7.0 or higher operating systems. 

More Black Friday Fitbit deals

Matt Kollat
Matt Kollat

Matt is a fitness fanatic (a.k.a. fitness and nutrition writer) who's been rambling on about all things health and fitness for over two years now here at T3. His achievements include a short-lived fitness podcast called Fit Mentality Podcast and being a judge on the Fit&Well Awards 2021. In his free time, he works out at home, runs, cycles and loves a good ol' walk around the city. He writes about general fitness stuff, fitness tech, workouts, workout gear/equipment, nutrition and much, much more.