YETI just turned the humble drinks tub into a premium cooler that'll keep the party going all night

YETI has unveiled a new way to keep drinks cold this summer, introducing the Tank 30 Beverage Tub, an open-top cooler designed specifically for entertaining.

Unlike the brand's familiar hard coolers, the Tank 30 trades a sealed lid for quick and easy access, making it better suited to barbecues, garden parties and campsite gatherings where guests are constantly reaching for another drink.

The Tank 30 joins the ranks of other party accessories the cooler king offers, including the Rambler Beverage Bucket range, which comes in many sizes.

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Despite the simpler design, it still borrows many of the features that made YETI's coolers famous.

The tub uses the same Permafrost insulation as the YETI Roadie 32 and is housed inside a rotomoulded body that should deliver significantly better ice retention than a conventional plastic drinks bucket.

According to YETI, it's designed to keep beverages cold throughout an evening of hosting.

More cooler than bucket

The Tank 30 also includes moulded grab handles for carrying when loaded with ice and drinks, along with BearFoot non-slip feet that help keep it planted on a variety of surfaces.

The rectangular design is wide enough to spread bottles and cans across the ice, making it easier for guests to grab what they're after without rummaging through layers of melting ice.

Over the past few years, the company has pushed beyond traditional hard coolers with products including the ultra-portable Roadie 8 and the Palo everyday backpack.

The company's lineup now also includes a growing selection of camp furniture and bags, with the Tank 30 continuing that move towards products aimed as much at home entertaining as at outdoor adventure.

The YETI Tank 30 Beverage Tub is available to buy now at YETI US with an MSRP of $150 (~£112 / €132 / AU$215).

It's available in White, Tan and Navy in the US – regional colour availability may vary.