Oura's smart ring that won "TIME's Best Inventions of 2025" crashes to nearly half price in Prime Day deal
The Rose Gold version of the Oura Ring 4 is £232 cheaper on Amazon
Oura is still the most popular smart ring company, and for a good reason. The company's wearables are among the most accurate for sleep tracking, and thanks to recent software updates, they can now also track workouts and a number of health and fitness metrics.
Shop all smartwatches and rings in the Prime Deal Days sale
There is a small issue, though: Oura Rings are expensive. Not anymore! Amazon just slashed the price of the Oura Ring 4 across all colourways available at the retailer, including the premium Rose Gold option, which now sells for only £267 – a whopping £232 saving!
The Oura Ring 4 is one of the most advanced smart rings on the market, packing a surprisingly comprehensive suite of health and wellness features into a device that weighs as little as 3.3g.
It's designed to be worn around the clock and tracks key metrics including heart rate, heart rate variability (HRV), blood oxygen levels, sleep stages, body temperature trends and activity throughout the day.
Oura's Smart Sensing technology improves comfort while helping deliver more accurate readings across a wider range of finger shapes and sizes.
The ring continuously analyses your data to generate personalised Sleep, Readiness and Activity Scores, giving users a simple way to understand how recovered they are and how hard they should train.
Battery life is another highlight, with the Oura Ring 4 lasting up to eight days between charges. It's compatible with both iOS and Android devices and syncs seamlessly with popular fitness platforms, including Apple Health, Google Health Connect and Strava.
Please note that different colourways have different prices; make sure you check before you add them to your basket!
