John Lewis has the amazing Sony Bravia KD49XE9005 49-inch 4K HDR UHD Android TV for just £949 with a 5-year warranty

John Lewis has the amazing Sony Bravia KD49XE9005 49-inch 4K HDR UHD Android TV  for just £949 with a 5-year warranty. 

Sony’s Bravia KD49XE9005 is a great 4K UHD telly whose LED panel boasts High Dynamic Range (HDR) and staggering, full array backlight system. Now it can be yours for under £1,000 in John Lewis’ January clearance. 

• Here's the deal

• And here are five great reasons why you should be tempted…

1. A truly premium TV for under £1,000

There’s never been a better time to buy a new TV, thanks to the simultaneous rise of 4K UHD for a great picture, HDR for the best possible colour and contrast, streaming services to get all the great shows and movies you want, on demand, and smart TV platforms to marshall it all. 

That’s why it’s worth paying a bit more for a TV especially when it comes with a significant discount, meaning you’re getting even more televisual bang for your buck. The design, features and picture quality of the Sony Bravia KD49XE9005 are truly high-end, and wouldn’t look out of place on a TV costing £100s more, even at its £1,099 RRP. At £949, it’s a premium steal. No wonder it scores an average rating of 4.5/5 from 173 reviews written by John Lewis’ famously discerning punters.

2. Stunning colour and contrast

Presenting HDR and over a billion individual colours, this Bravia reveals new details and hidden depths to your favourite films and TV shows. In the past, studios were forced to dilute the colour of their shows and films to fit on home TVs, but HDR screens like the XE90 give a truly cinematic presentation. This, along with the full array backlight system, means the blacks are blacker and colours more vivid and lifelike. 

3. Bravia 4K looks amazing

The 49-inch screen has four times the resolution of 1080p HD. That would be nothing without precision processing, but Sony polishes every pixel to deliver stunning realism and incredible detail. Just as important, motion feels natural rather than overly processed and ‘smooth’.

4. …And it looks almost as good when turned off

Sony’s Bravias always have fantastic designs and the KD49XE9005 is no exception. The slim, stylish aluminium bezel and elegant base make it a truly premium addition to your gracious lounge.

5. John Lewis’ customer service is second to none

You get free delivery from 3 days (Next Day delivery to selected areas is £19.95) and a 5-year guarantee for no additional charge. John Lewis can also offer installation (including wall mounting), setup and disposal of your old TV disposal, for additional charges. Everyone knows John Lewis is a name you can trust, with great customer service and after-care. There’s no better place to buy a new telly.

• The Sony Bravia KD49XE9005 is £949 at John Lewis including standard delivery and a 5-year warranty