Why it’s time to #CareForWhatYouWear

Protect your precious clothes to make them look great for longer

(Image credit: LG)

Have you ever thrown out a favourite item of clothing because you couldn’t get a stain out or because the fabric became damaged? We’re sure you have, because we’ve done it lots of times – and we’re not alone. The second and third biggest causes of clothing waste are fabric damage and fabric stains. 

Clothing waste is a real problem for us and for the environment. According to the environmental organisation WRAP, £140 million of clothes goes into landfill every year; that’s 336,000 tons of fast fashion, faded fabrics and stubborn stains. According to WRAP, if we made our clothes last just nine months longer it would reduce their carbon, water and waste footprints by 20% to 30%. Even an extra three months would reduce the footprint by up to 10%. That means it’s never been more important to #CareForWhatYouWear.

Change the world by changing your wardrobe

The good news is that you can live a more sustainable, conscious clothing lifestyle without having to sacrifice style. There are three ways to do that: shop more sustainably; recycle and reimagine the clothes you no longer need; and care for what you wear.

LG can’t help you shop, but they can certainly help you make the clothes you love look great for longer. The trick is to use appliances that care about them as much as you do. Appliances like the latest washing machines and dryers from LG.

(Image credit: LG)

Clothes that live longer and look better 

LG’s laundry appliances make your clothes last longer, and those clothes will look great for longer too. The secret? A range of smart technologies and clever engineering that’s good for your clothes and better for the environment too.

There are three key factors that can affect the life of your clothes: the movement and speed of the washing machine, the heat of the dryer and the chemicals used in cleaning. LG has the solution to all three.

You’ll find the first solution in the LG AI DD™ V-Series washing machine. It uses artificial intelligence to analyse the weight of the load and the softness of your clothes, and it then automatically adjusts the movement and calculates the perfect speed to protect even the most delicate fabrics. That means up to 18%* more fabric protection and energy savings of up to 28%** using the TurboWash 360 program.

Delicate care for your most cherished clothes

You know that high heat can prematurely age your clothes, and so does LG – which is why LG’s Dual Inverter Heat Pump tumble dryer doesn’t use it. 

LG’s solution uses much less energy than other tumble dryers, gently drying your clothes at low temperatures to deliver the delicate care your most cherished clothes deserve and avoid fabric shrinkage. And because it uses less energy, it can save you money on your bills too. 

(Image credit: LG)

Protect your most precious items

Last but not least, there’s LG’s innovative Styler™. The Styler™ is a clothing care system that uses the power of steam to refresh, sanitise and dry your clothes and bulky items in the comfort of your home. Instead of chemicals and detergents, which can be hard on clothes and leave residues behind, it uses the power of pure water. That water is turned into steam to gently and thoroughly refresh clothes without the use of any chemicals or detergent at all. That means you can clean clothes that you’d normally have to dry clean or hand wash. 

And that’s not all. The LG Styler™ doesn’t just clean beautifully. It cleans hygienically. LG’s TrueSteam™ system kills 99.9% of bacteria.

A better way to buy

You can discover the LG range at John Lewis & Partners, where you can also discover some great deals: you can currently get free installation and recycling of selected LG models – and the materials in the packaging will be reused and recycled to create less waste and impact on the environment. And of course, when you buy from John Lewis & Partners you can count on exceptional customer service and a 2-year guarantee..

Click here to to discover how LG can help you #CareForWhatYouWear and live a more sustainable clothing lifestyle.

* Tested by Intertek on March 2019. Cotton cycle with 2kg of underwear compared to LG Conventional Cotton cycle(F4V9RWP2W vs. FC1450S2W). The results may be different depending on the clothes and environment. 

**Available with TurboWash39 cycle. Tested by Intertek, based on IEC 60456 : edition 5.0. TurboWash39 cycle with 5kg of IEC load compared to Conventional Cotton Cycle with TurboWash (F4V9RWP2W vs. FC1450S2W). The results may be different.