This Black Friday Fitbit Ionic deal can save you £100 at Amazon NOW

Fitbit Ionic smartwatch has built-in GPS, optical heart rate sensor and the unique 'boxy' Fitbit look

Fitbit Ionic Black Friday deal
(Image credit: Fitbit)

Fitbit itself hasn't started rolling out the best Fitbit deals yet but Amazon is here to the rescue: you can get the very competent Fitbit Ionic for a £100 cheaper today. That's £100 less for Fitbit's only 'dedicated' running watch with built-in GPS and music storage. Now that's a true best Black Friday deal!

• Buy Fitbit Ionic smartwatch for £149.99, was £249.99, save £100 at Amazon

Being a Fitbit, the Ionic tracks steps, distance covered, calories burned in one day and also how well you've slept. It also tracks how many flights of stairs you’ve walked up, handy if you want to know how many flights of stairs a hill is equivalent to. The Ionic can remind you to move when you been sitting for too long as well.

T3 guides to the Black Friday sales

Fitbit Ionic smartwatch | Now £149.99 | Was £249.99 | Save £100 at Amazon
The Ionic is Fitbit's best take on a running watch and comes with built-in GPS and music storage for a truly smartphone-free running experience. The Fitbit Ionic is also capable of measuring blood oxygen levels, although you will need Fitbit Premium subscription to make more of this feature. Battery life up to 5 days in smartwatch mode and 10 hours in GPS tracking more.View Deal

Why should you buy the Fitbit Ionic smartwatch

The question to ask, really, is why shouldn't you buy a Fitbit Ionic? This isn't just a fitness tracker; the Fitbit Ionic is a full-fledged smartwatch with all the perks of one. The Ionic can be used for other activities than just running as it has personalised coaching workouts that guide you through specific exercises. It is admittedly a bit cumbersome to check how to perform each exercise on your wrist on a little display but it can help beginners at home or in gyms.

• Buy Fitbit Ionic smartwatch for £149.99, was £249.99, save £100 at Amazon

You can also pay with it thanks to the built-in NFC capabilities. And of course, you can keep track of all your fitness activities and monitor your sleeps too. The Ionic has a video coach function that shows you how certain exercises should be performed, a real bonus for people who would like to try new activities. The Fitbit Ionic is also featured on our best Fitbit and best running watch list as well.

Black Friday sales around the web

  • Allsaints – 30% off EVERYTHING
  • Amazon.co.uk – huge sale from Friday 20 to Monday 30 November
  • AO.com – save on household appliances large and small
  • Argos – big deals with same-day home delivery
  • ASOS– savings on over 850 brands from 27 – 30 November
  • Boohoo – up to 80% off everything
  • B&Q – save on paint and other DIY essentials
  • Bose – save up to 45%
  • Currys – save on 4K TVs, laptops and much more
  • Dyson – clean up on vacuums, fans and hair care
  • eBay.co.uk– up to 50% off right now
  • Ernest Jones – save on luxury watches and jewellery
  • Goldsmiths.co.uk – up to 50% off watches and jewellery
  • John Lewis – deals on Dyson, Sonos and more
  • Le Creuset – save up to 50%
  • Lego – 30% off sets
  • Lovehoney.co.uk – up to 50% off sex toys and lingerie
  • New Look – 25% off knits, sweats and more
  • Nike – 30% off sale now on
  • The North Face – big price drops in the outlet
  • Topshop – 20% off jeans and much more
  • Topman – buy one get one half price on jeans
  • Schuh – save big on shoes, boots and trainers
  • Simba – 35% off mattresses and sleep bundles
  • The White Company – quality bedding at reduced prices in the White Weekend
  • Wiggle – huge savings on cycle clothing, running gear and swimwear
  • Urban Decay – 30% off everything
  • Very – deals on Nike, Nintendo and other top brands