The best Prime Day TV deals 2021: updated with new offers!

These are the big 4K and 8K TV deals you're likely to see on Amazon Prime Day 2021 – plus see the best early deals live now!

Prime Day TV deals 2021
(Image credit: LG, Panasonic)

Amazon Prime Day is here! And throughout its run until 11:59pm on June 22nd, we'll be helping you find all the best Prime Day deals, including the best TV deals. Some really worthwhile trickled out early, but now we've got all the top deals you've been waiting for – including some from other retailers competing with Prime Day, so you know you're not missing a great opportunity.

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A lot of the best deals are on TVs released in 2020, thanks to a great bit of timing. Right now, 2021's TV models have just arrived on sale, but there are still plenty of units of 2020's models lying around in Amazon's warehouse. Prime Day is arriving right as the TV makers will be aiming to get rid of the older models and let the new ones take centre stage.

2020 models had already received price cuts over the time they've been on sale, so with there are some final extra discounts to get these sets off Amazon's shelves and into people's homes, meaning that the actual price you'll way will be way, way below their launch prices. Double discounts – the best kind of discount.

And 2020's TV models are still incredibly good. In some cases, the 2021 models only offer small improvements, so if you can get the previous version for up to 50% cheaper, then that's clearly a huge win.

We're seeing offers on some of best TVs, including the best OLED TV sets from 2020, and some of the best gaming TVs, as the companies look to capitalise on all those PlayStation 5 and Xbox Series X buyers who want to get the most from their new consoles.

The best Prime Day TV deals available now

UK Amazon Prime Day TV deals

New TV, big deal

Samsung QE43Q60A 43-inch 4K QLED TV | RRP: £749 | Now: £599 | Save: £150 (20%) at Amazon UK (opens in new tab)
This is Samsung's entry-level QLED TV from its 2021 range, delivering the rich colours QLED is famed for at a more affordable price. Its smart TV platform is one of the easiest to use and best-equipped on the market, making this a great 'I want a flashy new TV with all the big streaming apps, I want to be updated for years, and I don't want to spend the earth' model. Compared to higher-end Samsung TVs, the contrast isn't as strong, and the processing is less advanced, but for the price, performance is excellent.

Samsung QE65Q60T 65-inch 4K TV | Was: £879 | Now: £769 | Save: £110 at Amazon UK (opens in new tab)
This is the 2020 equivalent of the model above, but in a much bigger size for a bargain price! If you want lush HDR visuals on a big screen, there isn't much to beat the Q60T. Again, the smart TV platform is top notch, and overall image quality certainly doesn't feel like a low-price set. Our full Samsung Q60T review (opens in new tab) says: "The Samsung Q60T is a hugely satisfying performer in so many areas. You can get better 4K LED TVs, but you'll have to spend a lot more money."

LG 55NANO866 55-inch 4K TV | Was: £999 | Now: £559 | Save £440 (44%) at Amazon UK (opens in new tab)
Not only is this just an excellent 4K TV for its new price – LG's NanoCell technology means rich and accurate colours and its processing is fantastic at upscaling HD to 4K and and keeping motion smooth – it's also now the cheapest TV that supports the 4K 120Hz gaming of the PlayStation 4 and Xbox Series X (along with VRR and ALLM for the latter). LG's smart TV platform is also one of the easiest to use, with excellent streaming services support. 

Samsung 43AU7110 43-inch 4K TV | RRP: £499 | Now: £399 | Save: £100 (20%) at Amazon UK (opens in new tab)
This is Samsung's latest and greatest budget TV. Between the Crystal 4K Processor and HDR10+ support, it really punches above its price for contrast, colours and detail. Best of all, the smart TV platform is the same as Samsung's high-end TVs, meaning that it's easy to use, and outfitted with all the big streaming and catch-up services, as well as some less big ones you'll still love. If you want a cheaper TV that has the benefit of being brand new (and therefore fairly futureproof), it's a really good buy.

Panasonic TX-65HX580 65-inch 4K TV | RRP: £749 | Now: £549 | Save: £200 (27%) at Amazon UK (opens in new tab)
If you want to go big on a budget, but without major compromises on image quality, this set is a winner. Panasonic's traditional picture finesse is here, you just won't get quite such bright HDR performance or deep contrast. What you will get is a big-screen experience with accurate colours and Dolby Vision HDR, and great sharpness from Panasonic processing. This is a top-value deal.

Panasonic TX-50HX800 50-inch 4K TV | RRP: £799 | Now: £529 | Save: £270 (34%) at Amazon UK (opens in new tab)
If you want really cinematic image quality on a budget (and without going massive), this TV is exactly what you need. Panasonic tunes its sets with Hollywood colourists, and supports both Dolby Vision and HDR10+ advanced HDR formats, making them the favourite among serious movie lovers in the their price range. This is another one where the discount is a bit misleading, because it was already nearly this price – but it's still a stone-cold bargain. Here's our full Panasonic HX800 review (opens in new tab).

Philips 43PUS7555 43-inch 4K TV | RRP: £390 | Now: £299 | Save £91 (23%) at Amazon UK (opens in new tab)
This 4K TV is all about delivering where it really counts. Philips' P5 picture engine makes everything look great, and there's support for both HDR10+ and Dolby Vision, so this TV gives your content the chance to look the best it can on the LCD panel. Philips favours punchy colours that make the most of HDR, so in terms of bang for your buck, few similar-size TVs can match it.

JVC LT-32CF600 Fire TV 32-inch HD TV | RRP: £249.99 | Now: £199 | Save: £50.99 (20%) at Amazon UK (opens in new tab)
Need nice small 32-inch TV? This HD set offers great-quality images, but the real trick is that it has Amazon's Fire TV smart platform on board. This is so much easier to use and better equipped than the usual smart TV software you get on budget sets. If you want a 32-inch set that's ready for the streaming future, it's a great buy.

LG OLED48CX 48-inch 4K OLED TV | RRP: £1,275.00 | Now: £1,149 | Save £126 (10%) at Amazon UK (opens in new tab)
This may not be a blockbuster saving in pure cash terms, but this is the cheapest we've seen of the smallest size of LG's wildly popular (and phenomenally good) OLED set. It offers incredibly rich images, Dolby Vision support, HDMI 2.1 on all four ports, an excellent smart TV platform… our LG CX review (opens in new tab) says "The LG CX’s combination of beautiful pictures and a lower price make it LG’s most all-round irresistible OLED TV". And now the price is lower again!

Samsung QE50QN94A 4K QLED Mini-LED TV | RRP: £1,899 | Now: £1,499 | Save £400 at Currys (opens in new tab)
What! A! Deal! This is Samsung's highest-end 4K QLED TV of 2021 for image quality – it's just like the Samsung QN95A (opens in new tab) that we gave five stars to, but doesn't have the separate box for connections, so they're on the unit itself instead. The Mini-LED backlight makes it incredibly bright for HDR, but also offers stunningly precise contrast – better than any LCD TV we've seen. It also has Samsung's latest-gen processing, plus HDMI 2.1 features for next-gen gaming. This TV is a matter of weeks old, so this giant discount is incredible! We don't expect to see anything better than this over Prime Day.

Hisense 32A5600F 32-inch HD TV | RRP: £249.00 | Now: £199 | Save: £50 (20%) at Amazon UK (opens in new tab)
A great price for a great 32-inch TV! It's a smart TV with Freeview Play on board, alongside lots of other big-name streaming services. Our full Hisense 32A5600F review (opens in new tab) says "You won’t get much better at this price, it’s fantastic value for money".

Samsung QE55Q95T 55-inch 4K QLED TV | Was: £1,399 | Now: £1,099 | Save £300 at Currys (opens in new tab)
This was Samsung's flagship 4K TV from 2020, and as such it absolutely dazzles with pin-sharp pictures and incredibly bright HDR, as well as truly impressive contrast. It even houses its connections in a separate One Connect box, so there's only a single cable going into the TV – very swish. It launched at £2,299 and our Samsung Q95T review (opens in new tab) gave it five stars at that price, so for less than half that… well, we'd give it a sixth star if we could. This is basically an elite level TV for mid-range prices. Do not miss out.

Hisense 50AE7400 50-inch 4K TV | RRP: £499 | Now: £399 | Save £100 (20%) at Amazon UK (opens in new tab)
This great-value set offers both Dolby Vision and HDR10+ support, meaning it can make the most of advanced HDR content from any source. Hisense's traditional visual bang-for-buck is here, and the VIDAA U smart platform has the essential streaming services, plus Freeview Play for easy catch-up TV.

Philips 58PUS7555 | Was: £599 | Now: £449 | Save: £150 at Currys (opens in new tab)
This is an incredible-value TV if you want big-screen thrills for less. 58 inches feels so big, but takes up almost no more room than a 55-inch model. Support for both Dolby Vision and HDR10+ advanced HDR get the most from streaming services, while the P5 picture engine does a great job of making everything sharp and real on the 4K screen.

US Amazon Prime Day TV deals

Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision: was $429.99, now $309.99 at Amazon (save $120) (opens in new tab)
This Toshiba 4K TV is a 49.5-inch model, with Dolby Vision DTS Virtual X and Fire TV built-in.

Hisense A6G 60" LED 4K Smart TV | Now: $489.99 | Was: $379.99 | Save: $110 (20%) at Best Buy (opens in new tab)
The Hisense A6G 4K TV is hard to pass up. A solid budget gaming TV and Smart TV, it offers a great viewing experience with rich, vibrant colors and impressive detail. If you're looking to keep the spending to a minimum, this is by far the best value you can go with.

Insignia 24-inch Smart HD 720P Fire TV | Now: $99.99 | Was: $169.99 | Save: $70 (41%) at Amazon US (opens in new tab)
If you're looking for a smaller TV for the kitchen or spare room, this Insignia 24-inch model is a great option. Plus, it has Amazon's Fire TV built-in, so it can stream all your favorite shows and channels without the need for an extra box. 

Toshiba 55-inch Smart 4K UHD Fire TV | Now: $359.99 | Was: $479.99 | Save: $120 (25%) at Amazon US (opens in new tab)
This Toshiba 55-inch 4K TV is a great option for most users, and comes with Dolby Vision and Amazon's Fire TV built-in. Use Alexa to control the TV, search for shows or control your smart home.    

The lowest prices on more big-name TVs

See today's lowest prices on popular sets

Amazon Prime Day alternative sales – UK

Matt is T3's former AV and Smart Home Editor (UK), master of all things audiovisual, overseeing our TV, speakers and headphones coverage. He also covered smart home products and large appliances, as well as our toys and games articles. He's can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable. Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair. Matt now works for our sister title TechRadar.