Thursday is press day at IFA 2018, where new products are demoed to journalists before the sweaty masses swoop in and cover them in bratwurst-stained fingerprints.
Film makers James Barber and Hollie Hayton spent their press day hanging out with Philips and its new flagship 903 Series OLED.
With Ambilight, a second-generation P5 picture processor and much improved sound thanks to a partnership with British hi-fi brand Bowers & Wilkins, the 903 is packed with features.
But what what did James and Hollie think? Find out in the video below.
For more on Philips TV, check out part two of the Extreme Earth series, where two lucky readers were offered the chance to join Philips on a once-in-a-lifetime trip to the Arizona desert.
The resulting 90-second 4K video and documentary are spectacular pieces of desert eye-candy that are well worth a watch.
For more from James and Hollie, click here to see what they made of Berlin outside of the IFA show floor.