It’s easy to become overwhelmed by offers in the heat of the moment, so think carefully about what you want to buy ahead of Black Friday.
If it’s not something you were thinking of buying before it hit the sales, it probably won’t be worth it on the day - even at a significant discount - so plan ahead to avoid those tempting impulse buys.
During Black Friday and Cyber Monday 2016, more than £2bn was spent on Visa cards, with online Visa spending up 13% year-on-year with almost £1bn spent on Black Friday alone.
We spoke to Ru Bhikha, mobiles expert at uSwitch.com about what you should look for when it comes to picking up the best Black Friday bargains.
Best UK Black Friday deals:
- Amazon UK Black Friday
- John Lewis Black Friday
- GAME Black Friday
- Currys Black Friday
- Argos Black Friday
- Tesco direct Black Friday
- eBay Black Friday
Best US Black Friday deals:
Set up alerts and switch on notifications
You should consider setting up tailored alerts to help you keep on top of the items that are most important to you. Amazon offers notifications that allow you to track price drops on relevant products, while Google Alerts and Twitter Notifications both help you keep an eye on offers across a wider range of retailers.
It’s also worth following key brands on Facebook, Instagram and Twitter as many will promote their best offers across these platforms. Make sure you have push notifications turned on so you can snap these deals up as soon as they are published.
Check previous prices
Some Black Friday deals might look fantastic at face value - particularly when listed alongside the RRP or the price the product was first listed at. However, prices can fluctuate and a higher-than-usual pre-sale price can make a deal look better than it really is.
Price tracking websites such as CamelCamelCamel allow users to track a product's price history on Amazon and will show its most recent price ahead of Black Friday - revealing how good those deals really are.
Assess stock levels
Many online stores offer the ability to check stock levels. Keep a close eye on this and prioritise the items on your list that have lower stock availability so you can lockdown those in-demand products.
Read the small print
As tempting as it might be to speed through to the checkout, do spend a couple of minutes checking the small print before paying. You should look out for specific information on returns policies, as some retailers may offer refunds in a shorter window than usual or refuse refunds entirely, instead offering store credit - which isn’t ideal for those big ticket items like smartphones, laptops and TVs.
Use secure payment methods
Different payment methods offer different levels of consumer protection. Credit card payments typically give buyers more protection than those made by debit card. It’s worth noting that if you use PayPal or another third party payment service you may lose the protections you might have if you were paying with your credit card.
Once you’ve decided that a deal is legitimate and you’re ready to pay, you’ll want to get through to the checkout as quickly as possible so as not to miss out. You can avoid any delays by registering with retailers you anticipate buying from in advance and setting up a user account - including card details and your billing and delivery addresses - as this will help guarantee a speedy checkout.
Check out all our best Black Friday deals and other buying advice.
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