If you've done your research and decided that Emma is the right mattress brand for you then well done, you've made a wise choice. What wouldn't be quite so wise is paying full price for it; there's almost always an Emma mattress discount code, coupon or deal to be had. We're constantly looking out for the lowest prices and negotiating exclusive Emma discount codes, and the article is where we let you know about them.
Right now in the UK, Emma has knocked 45% off both of its mattresses, plus up to 50% off sleep accessories. That's a major price drop on some truly excellent mattresses.
Visiting from the US? There's a cracking Emma promo code for you too. Head direct to Emma for 35% off using the code FALL35.
In the UK, there are two mattresses in the range, and both are supremely comfortable: head to our Emma Original mattress review or Emma Premium mattress review for more details. The Original (the only Emma mattress available in the US) is our best memory foam mattress, and top value pick in our best UK mattress roundup, too. For more bed bargains, head to our roundup of the best cheap mattress deals.
UK – Emma mattress deal | 45% off mattresses at Emma
Head direct to Emma where there's 35% off mattresses (and even bigger discounts on sleep accessories), too. Choose between the ultra comfy memory foam Emma Original or the Emma Premium, which adds a layer of tall springs for extra support and better breathability.
US Emma mattress deal |35% off mattresses in the Fall sale
Head to Emma.com to knock 35% off your new mattress. The innovative European design of the Emma Original includes layers dedicated to temperature regulation, motion isolation, pressure relieve and spinal alignment.
The Emma Original has two T3 Awards to its name (in 2019 and 2020). Three layers of superbly comfortable memory foam, a machine-washable cover, and an incredible value price point make it an all-round incredible choice. In the UK, you also have the option of choosing the Emma Premium. This pricier option adds a layer of tall springs, and is a better choice if you want a little extra support from your mattress.
Emma mattress Black Friday deals and sales: our predictions
TL;DR: Emma will definitely have a Black Friday deal on Black Friday, and it could appear as early as mid-November. We'd expect at least 45% off.
The holiday sales are just on the horizon, and chances are there'll be a decent Emma discount amongst 2021's best Black Friday deals. We'll be monitoring prices closely, in the run up to 26 November and on the day itself, and bringing you the best Emma Black Friday discounts right here (as well as reporting on the best of the rest on our general cheap mattress deals page). But what kind of discount should we expect from Emma on Black Friday 2021? To figure that out, we can take a look back at what's happened on previous years...
The 2020 Emma mattress Black Friday deal knocked 35% off site-wide, with a 3-month Headspace subscription bundled in with all mattress purchases. However, we offered an exclusive code that meant shoppers could bump that up to 36% off by entering the code T36 at the checkout. This Emma discount code was valid for two weeks, from 16 November till the 30 November (Cyber Monday). John Lewis also matched the 35% off deal.
In the US, there was 40% off with the code EMMABF in the US. The sale kicked off 16 November, 10 days before the official Black Friday, with the UK deal running until the end of the day on Black Friday. Unusually, there was no deal over the weekend, with Emma kicking off its Cyber Monday sale on 30 Nov, with the same discount.
In 2019, with our special T3 Emma mattress discount code, UK shoppers could knock 41% off everything on the Emma site. At the time, it was the biggest Emma mattress discount ever. Compare this to 2018, when we saw up to 30% knocked off the price.
Muddying the waters slightly is the fact that there have been significant price changes on the Emma Original over the past few years, so comparing deals isn't as simple as looking for the biggest percentage discount.
Over the course of 2021, we've seen several discounts of 40% or more off – right up to just over 46% off – so we'd expect to see these kind of numbers over Black Friday 2021.
There's also been a big price hike since last year's event, which means to match the UK pricing from Black Friday 2021 (£343.85 for the Original, Double size) Emma would need to offer a discount of over 50% off.
Which Emma mattress should I buy?
In the UK, there are currently two mattresses in the Emma range. The first is the Emma Original. The cross-section looks slightly different for the US version compared to the UK one, but it's essentially the same. The top layer is made from motion-isolating, breathable 'Airgocell' foam, which absorbs moisture and promotes airflow. Next up is the memory foam layer, which moulds itself around the sleeper's body for custom support. A HRX base layer to keep everything stable and ensure your lower back and shoulders are properly supported. Finally, there's a climate-regulating cover, with handles for easy maneuvering.
If you're shopping from the US, that's the only Emma mattress available to you. In the UK, there's a second option: the Emma Premium (previously known as the Emma Original Hybrid – not to be confused with the Emma Hybrid, which is technically still available, but currently hidden in the footer of the Emma site, so we suspect it's not sticking around too much longer). The Premium is similar to the Original, but adds a layer of tall springs, which mean its firmer and more supportive than the Original, as well as sleeping a bit cooler. It's pricier than the Original, but we'd say it's worth it.
If you're not sure about Emma as a brand, check out our Emma vs Nectar, Emma vs OTTY and Emma vs Casper head-to-head battle reviews. As always, if you're stumping up for a quality mattress, we'd advise you to pick up Emma's mattress protector at the same time, to protect your investment and keep your mattress box-fresh for longer.
Does Emma have deals on Amazon Prime Day?
Yes! Emma also sells through Amazon in the UK. Within the Amazon UK Emma range, you'll find all the same mattresses that you can but direct from Emma, as well as an additional affordable 'Emma Essential' model. There aren't always deals over Amazon Prime Day, but at 2021 event there were some absolutely excellent ones.
Over the 21 and 22 June, there was 50% off all sizes of the Emma Original (the biggest discount we've ever seen on that mattress), and 45% off the Emma Hybrid (matching the best ever discount on that model). These were the best mattress deals we saw over Prime Day 2021, which came as a bit of a surprise. There's was 39% off the King size of the Emma Original Hybrid, too, but that deal was bettered by a discount code at Emma's own site at the time.
The 2020 event was a little different – it was pushed back to 13-14 October. Over those days, UK Prime members could knock 33% off the price of the Emma Original, which wasn't a standout deal in the context of what we'd seen before.
We'd also always recommend checking on the Emma website before purchasing, as you'll often find Emma is at least matching what Amazon is doing on price. Although it did not do so over Prime Day 2021.
How good is the Emma mattress? What's the deal?
The Emma Original mattress is an outstanding bed in a box. Part of the not-that-new wave of vacuumed-packed mattresses that you buy online, the Emma Original arrives at your door rolled up in a small, conveniently sized box, and springs to life once opened.
It's an entirely foam-based model. The top layer consists of 4cm of breathable Airgocell foam, which combines with a second layer of pressure-relieving visco-elastic memory foam to keep you comfortable however you sleep and no matter how much you move around in the night. Beneath these is a thick bottom layer of HRX material that's designed to provide exceptional support, especially for your lower back. The whole package is enclosed in a humidity-regulating top cover that keeps you cool and allows the mattress to breathe.
Emma mattress price: how much does it cost?
Emma mattresses are typically competitively priced, but in summer 2021, they got a big price rise that means they're slightly less so. Although, I will stress that the concept of 'RRP' in the mattress world is a very loose one – it's very unlikely you'd ever have to actually pay full price, as there are so many sales.
We've been keeping an eye on prices for a while now, and the current full price is the most expensive we've seen the Emma Original. As of Summer 2021, the official UK pricing is: Single £499; Small Double £639, Double £699; King £799; Super King £899.
From Summer 2020 to Summer 2021, the RRP was significantly lower: Single £299; Small Double £449, Double £499; King £579; Super King £649.
Prior to Summer 2020, pricing was similar to the current RRP: Single £429; Double £649; King £699; Super King £799.
Remember, though, that you shouldn't really ever need to pay full price – there are always great Emma mattress deals to be found on this page.
More Emma mattress discounts and deals
UK: Refer a friend and get £50
US: Refer a friend and get $50
Even if you don't need a mattress right now, you probably have a friend who does. If you refer them, you can both do nicely: they'll get a voucher for £50/$50 off, and if they decide to keep their Emma mattress after 100 days you'll get £50/£50 for yourself.
Emma pillow | Buy for £62 / Buy for $99.99
The Emma pillow has three separate layers that you can adjust to create a soft, medium or firm pillow (or anything in between). It’s extremely supportive, and also has a breathable cover to keep you cool at night. See how it compares to the rest of our best pillow guide.
When else can I bag an Emma mattress discount?
Aside from Black Friday and Amazon Prime Day, there are other times of the year that tend to deliver great Emma mattress discounts. The Winter sales are a good example – the January sales in 2020 saw the biggest price-drop we've ever seen, of 45%. Another great time to buy is Amazon Prime Day. The 2020 event took place on 13-14 October (although it's traditionally in the summer) and saw 33% off the Emma Original for Prime members in the UK.
Big holidays will often see price drops of around 30%, but once or twice a year this might go up to 40% or very occasionally even more (as we saw in January 2020). In short: there's usually an Emma mattress deal to be found.
Emma mattress deals you missed...
To give you a better idea of the kinds of deals you can expect at Emma, and when, here's a roundup of some of the deals you've missed.
UK expired deals from 2021:
- Oct Flash sale (3 days): 45% off mattresses + 10% extra with T3 code (total 50.5% off)
- September 2021: just over 46% off mattresses with T3 code
- Summer 2021: RRP price rise – £20 more on Single, up to £100 on King and Super King
- August 2021: 40% off the Original Hybrid with code SUNNY40
- July 2021: 42% off with code SUPERT3
- July 2021: 35% off the Emma Hybrid and Original Hybrid mattresses
- Prime Day 2021: 50% off the Original and 45% off the Hybrid at Amazon for Prime subscribers
- May 2021: 40% off everything with code SuperT3
- April 2021: 42% off everything with code T42
- March 2021: 42% off everything with code T42
- Valentine's Day 2021: 42% off with the exclusive T3 discount code T42
- February 2021: Exclusive! 37% off site-wide at Emma with code T37
- January 2021: T3 exclusive code! 32% off with the code T32
UK expired deals from 2020:
- Boxing Day 2020: T3 exclusive – 37% off all mattresses with code T37
- Dec 2020: T3 exclusive – 41% off with code T41 (or 40% off without)
- Dec 2020: T3 exclusive – 35% off for T3 readers with code T35
- Black Friday 2020: T3 exclusive: 36% off with discount code T36 (or 35% off without)
- Black Friday 2020: 35% off at John Lewis
- Nov 2020: T3 exclusive – 27% off with discount code T27 (or 25% off without)
- Halloween 2020: 25% off everything with Emma mattress discount code SPOOKY25
- Oct 2020: T3 exclusive – 34% off everything with code T34
- Amazon Prime Day 2020: 33% off the Emma Original at Amazon
- Sept 2020: T3 exclusive – 27% off site-wide with discount code T27
- July 2020: Permanent price drop across all sizes of Emma Original
- Aug 2020: T3 discount code T28 knocks 28% off
- Jan 2020: 45% off site-wide at Emma, with code BOX45
US expired deals...
- September 2021: 40% off for Labor day
- July 2021: Up to 45% off for Independence Day
- July 2021: Up to 35% off for Pride Month
- April 2021: 35% off mattresses
- March 2021: 30% off when you buy from Emma direct
- February 2021: Up to 32% off for Texas Independence Day
- January 2020: 30% off sitewide
- Black Friday 2020: 40% off sitewide
- Veteran's Day 2020: 30% off sitewide, and 35% off bundles
- Halloween 2020: 30% off sitewide with the promo code SPOOKY