If you're in the market for a luxury watch or a piece of jewellery we've got some great news for you – there's never been a better time to buy. No, there aren't Tudor, Omega, and Breitling discounts at Amazon or Argos in the best Cyber Monday deals, but there are deals on those watches at the likes of Goldsmiths, Ernest Jones and Beaverbrooks.
You'll find discounts on stylish jewellery and watches from the world’s biggest designer and luxury brands. So, whether you're looking to treat yourself, or someone special in your life, you'd be silly not to make the most of this sale.
We've included a selection of our favourite deals section at the end, but you can also find your own in the links below:
Luxury watch sale quick links
- Goldsmiths Black Friday watch sale
- Beavebrooks Black Friday watch sale
- Ernest Jones Black Friday watch sale
Best luxury watch deals available now:
Bremont Jaguar MK1 Automatic Men's Watch: was £8,995, now £6,835 at Beaverbrooks (save £2,160)
Capturing the spirit of one of the most iconic sports cars of all time, this Bremont Jaguar MK1 automatic men's watch shows exceptional design to reflect the iconic characteristics of the classic Jaguar, in a subtle and intelligent way.
Zenith Elite Men's 18ct Rose Gold Brown Strap Watch: was £8,200, now £6,200 at Ernest Jones (save £2,000)
Zenith crafts a luxury piece in 18ct rose gold that is underpinned by its more minimalistic style sense, the thin indices allow you to keep track of the time that is laid upon a radial texture dial that adds depth.
Omega De Ville Trésor Automatic Men’s Watch: was £7,100, now £5,220 at Beaverbrooks (save £1,880)
When you pair classic elegant design with one of today's most advanced mechanical movements it’s easy to see why the Omega De Ville Trésor Automatic Men’s Watch is still as impressive and admired as it was 50 years ago.
Omega De Ville Trésor Automatic Men’s Watch: was £7,100, now £5,220 at Beaverbrooks (save £1,880)
The Omega De Ville Trésor Automatic Men’s Watch boasts one of today's most advanced mechanical movements, pair that with its elegant classic design and thin case and it is easy to see why this timepiece has held legendary status for over 50 years.
Longines Master Collection Men's Brown Leather Strap Watch: was £5,790, now £4,230 at Ernest Jones (save £1,560)
Delivering pure and simple sophistication for the modern gentleman, this sleek Swiss-made men's watch by Longines is from the undeniably elegant Master Collection. An indulgent 18ct rose gold case, measuring 40mm, houses a silver dial marked with Arabic numerals, three-hand movement and a practical date display at 3-o-clock.
Bremont ALT1-C: was £5,295, now £3,745 at Goldsmiths (save £1,550)
The ALT1-C Blue integrates high performance and precision with impeccable style. Featuring a 43mm stainless steel Trip-Tick® construction case, a fixed bezel, and a stunning blue dial.
Bremont U-2/51 -Jet Automatic Men's Watch: was £4,395, now £3,145 at Beaverbrooks (save £1,250)
Inspired by a select number of elite military squadrons, this Bremont U-2/51 -Jet automatic men's watch takes fresh cues from a military project commissioned by the RAF's 100 squadron to celebrate their centenary and complement their Hawk TI Jet aircraft.
Hamilton Intra-Matic Stainless Steel Mesh Bracelet Watch: was £2,050, now £1,845 at Ernest Jones (save £205)
The Intra-Matic was inspired by the Chronograph B of 1968. Staying loyal to its American design roots and offering a glimpse of Hamilton’s rich watchmaking past, it offers a 60s-inspired design outside with the 'reversed panda face' dial and 21st-century technology inside.
Hamilton American Classic Intra-Matic Stainless Steel Watch: was £1,970, now £1,773 at Ernest Jones (save £197)
box-shaped sapphire crystal with double anti-reflective coating protects the signature panda dial, adding another layer of authentic heritage to this mechanical version of a vintage-inspired favourite. The H-51 is a mechanical chronograph movement that celebrates the fundamental principles of watchmaking.
Longines Heritage 42mm: was £2,280, now £1,710 at Goldsmiths (save £570)
Longines combines the original beauty of the most remarkable of its former products with cutting-edge watchmaking technology. The Heritage models are a tribute to the pioneering spirit that has inspired Longines designers since the company’s early days.
Hamilton American Classic Intra-Matic Stainless Steel Watch: was £1,970, now £1,845 at Ernest Jones (save £197)
box-shaped sapphire crystal with double anti-reflective coating protects the signature panda dial, adding another layer of authentic heritage to this mechanical version of a vintage-inspired favourite. The H-51 is a mechanical chronograph movement that celebrates the fundamental principles of watchmaking.
Baume & Mercier Classima 27mm Ladies Watch: was £2,080, now £1,665 at Goldsmiths (save £415)
The Baume and Mercier Classima Ladies collection is inspired by the slender and sophisticated watches of the 1960s that were unanimously adored for their minimalist and finesse designs as well as their impressive durability. The sleek and understated finish of ladies' Baume & Mercier watches have made them supreme within the industry, and this particular Baume et Mercier Classima watch is no exception. Beneath the sapphire crystal glass, a crisp white sunray guilloche dial is set with steel roman numerals and slim stainless steel hands.
Oris Aquis Automatic Men's Watch: was £2,125, now £1,642 at Beaverbrooks (save £483)
Just as at home in the urban jungle as it is beneath the waves, this Oris Aquis automatic men's watch is the impressive result of extensive research and collaborative thinking.
Oris Divers Sixty-Five Steel and Bronze Automatic Men's Watch: was £1,950, now £1,395 at Beaverbrooks (save £555)
A revival of an iconic diver's watch, this Oris Divers Sixty-Five Automatic Men's Watch first appeared 50 years ago and today this iconic watch shares a retro look with modernised watchmaking techniques.
Rado True 30mm Ladies Watch: was £1,930, now £1,300 at Goldsmiths (save £630)
Famous the world over for its ground-breaking designs and use of pioneering materials, Rado is a Swiss brand with a wealth of history and expertise. Rado watches are instantly recognisable with their modern watch face designs and distinguished logo motif. Behind each face is years worth of visionary research and cutting-edge technology.
Oris Big Crown Bronze Automatic Men's Watch: was £1,550, now £1,161 at Beaverbrooks (save £389)
Entering the Oris collection in 1938, this Oris Big Crown Bronze Men's Watch has been refined with material and mechanical improvements for a timepiece that showcases a timeless pioneering spirit.
Raymond Weil Parsifal 30mm Ladies Watch: was £1,295, now £970 at Goldsmiths (save £325)
First launched in the early 90’s, this heritage range for him and her has been reimagined by the luxury Swiss watchmakers, adding a modern twist. Inspired by Richard Wagner’s last opera, Parsifal, this revisited collection of men’s and ladies’ timepieces are the perfect accumulation of horology, classic aesthetics and accessible luxury.
Hamilton Khaki Navy Frogman Men's Green Rubber Strap Watch: was £1,075, now £967.5 at Ernest Jones (save £108)
With an intrepid new look, the Khaki Navy Frogman Automatic is Hamilton’s most technically capable maritime-ready watch. Engineered for accuracy, legibility and endurance, the precision instrument brings the unfathomable power of the ocean to the wrist with a uniquely shaped crown protector and wave-look tactical rubber strap.
Gucci Grip Gold PVD Watch: was £1,170, now £855 at Beaverbrooks (save £315)
A taste of the 70s comes to mind with this Gucci Grip Gold PVD Watch. The traditional brown leather strap complements the gold-tone dial beautifully.
Seiko Prospex 1970 Re-Interpretation Special Edition Watch: was £1,200, now £840 at Ernest Jones (save £360)
This innovative watch has been inspired by Seiko's 1970 Diver's watch. This reimagined piece now sits within the special edition Save the Ocean collection which supports and donates to marine conservation initiatives.
Hamilton Khaki Field Murph Black Leather Strap Watch: was £890, now £801 at Ernest Jones (save £89)
A timepiece for fans of the 2014 movie Interstellar. This true recreation of the main character Murph's watch, complete with the word 'Eureka' in morse code upon the seconds hand in lacquer. A sleek 42mm stainless steel case boasts a bold black dial, Arabic numeral markers and three-hand automatic movement.
Raymond Weil Tango 300 GMT Chronograph Men's Watch: was £1,095, now £769 at Beaverbrooks (save £326)
Elegance and simplicity are the defining characteristics of this Raymond Weil Tango 300 GMT Chronograph Men's Watch. The perfect timepiece for keeping you stylish both on land and underwater.
Seiko Prospex 1965 Re-Interpretation Stainless Steel Watch: was £1,100, now £770 at Ernest Jones (save £330)
The 1968 Seiko Diver’s watch was the first hi-beat diving watch – an important milestone in Seiko’s six decades of innovation in diving watches. This 2021 version comes with calibre 6R35 and its long-lasting 70-hour power reserve, improved legibility and high visibility.
Seiko Prospex Turtle 1968 Re-Interpretation Watch: was £990, now £693 at Ernest Jones (save £297)
The 'turtle' as it was popularly known to Seiko fans in 1968, has returned with a reimagined watch inspired by the distinctive original silhouette. To the centre of this piece is a sleek black dial with Lumibrite detailing on the hands, indexes and bezel.
Hamilton Khaki Field Mechanical Bronze Leather Strap Watch: was £745, now £670.5 at Ernest Jones (save £75)
The original soldier's watch gets an original upgrade with Hamilton's first-ever bronze case. Each Khaki Field Mechanical Bronze has a unique story that will unfold with each wear as its case develops a distinct patina over time.
Hamilton Khaki Pilot Pioneer Mechanical Men's Strap Watch: was £740, now £666 at Ernest Jones (save £74)
Boasting a distinctive design inspired by a vintage military timepiece crafted for the British Royal Air Force in 1973, the Hamilton Khaki Pilot Pioneer Mechanical men's watch embodies a unique combination of American spirit and Swiss technology.
Longines Conquest V.H.P GMT Men’s Quartz Watch: was £1,090, now £652 at Beaverbrooks (save £438)
This Longines Conquest V.H.P GMT Men’s Quartz Watch is powered by a ‘Very High Precision’ quartz movement giving this timepiece an accuracy of +/-5 seconds per year showcasing the perfect blend of excellent craftsmanship and elegance.
Seiko Prospex 1965 Re-Interpretation Silicone Strap Watch: was £900, now £630 at Ernest Jones (save £270)
This specific design is inspired by the Seiko 1965 Diver’s watch – the first 150m Diving watch in Japan. Upgraded from the original for increased comfort and higher visibility, it has a clear dial layout, a smaller case size, lower centre of gravity and 70 hours power reserve.
Longines Conquest 36mm Ladies Watch: was £830, now £530 at Longines (save £300)
Longines Conquest sports watches are a testament to the brand's rich heritage in sports timekeeping. This collection of men's and Ladies' Swiss sports watches are produced with all of Longines values in mind accuracy, reliability, innovation and precision whilst maintaining their famed elegance and style.
Hamilton Khaki Field Men's Green Fabric Strap Watch: was £570, now £513 at Ernest Jones (save £57)
Robustly crafted with a 42mm stainless steel case, this Khaki Field men's watch by Hamilton presents a classic mechanical design. With white Arabic numerals upon a bold black dial, this timepiece displays both 12 and 24-hour markings.
Hamilton Khaki Field 40mm: was £695, now £485 at Goldsmith's (save £210)
If you have high expectations when it comes to your outdoor equipment, the Khaki Field Auto is guaranteed to meet your exacting standards. With a bold military-inspired look that's backed up by the strength and accuracy of the exclusive H-10 automatic movement inside the stainless steel case, this is essential equipment for your latest adventure.
Seiko Prospex Alpinist 'sunbeam Forest' 39.5mm: was £660, now £344 at Goldsmith's (save £316)
The watch shape takes its cues from the original Seiko ‘Alpinist,’ first launched in 1959 for Japanese ‘Yama-otoko’ mountain men, to be reliable in treacherous terrain. Its dial is inspired by the beautiful ‘golden green’ light as the setting sun casts sunbeams through the leaves of the trees on the slopes of the mountainous forestry areas of Japan. The Sunray dial reveals a different expression as the angle of vision changes. Highly visible Lumibrite markers are applied to the dial and the hands.
Tissot T-classic Carson 41mm: was £450, now £330 at Goldsmith's (save £120)
Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. This classic chronograph is the perfect Christmas gift.
Citizen Eco-drive Chronograph 43mm: was £399, now £249 at Goldsmiths (save £150)
Taking it up a notch with this sophisticated colour combination. This chronograph features a perpetual calendar that has dual time, day/date, month and alarm. With a mesmerising emerald green dial and black Ion plating bracelet featuring sapphire glass, you will always be on trend. Also featuring Eco-drive technology, powered by light, any light. It never needs a battery!
