It may be cheap but the design and build of the Nexus 7 is anything but. Weighing 340g it's lighter than the Kindle Fire and the Galaxy Tab 2. Buttons are minimal with the classic Android tab formation of on/off buttions, volume rocker and micros USB port.

It may not be a retina display, but it's not bad for 7-inches. At 1280x800 HD display with 216ppi its not the new iPad but surpasses most 7-inch tablets out there.

Rear-facing cameras have no place on a tablet and so its omitted from Google's offering with only a 1.2-megapixel front-facing camera on board for Skype and the like. It's WiFi only so don't expect any 3G action here, yet.

As the first device to come running Android's latest OS, Android Jellybean it's been built for that purpose.Some of the nicest new features include the improved voice search and commands, expandable notifications, and of course Google Now.

The Nexus 7 has serious power under the hood and unlike its 7-inch competitors packs a Tegra 3 quadcore processor which, combined with Android 4.1’s Project Butter, makes for slick navigation, an improved touch response particularly with the smarter virtual keyboard and has enough power to tackle multitasking and deliver smooth streaming video.

Price aside, the Google Nexus is a fantastic tablet. It might not have the content credetials as Apple but it's one of the best 7-inch tablets available. It's not perfect due mainly to the lack of expandable storage and 3G but for the price point, this could truly challenge iPad sales figures.