A new iPad app which learns which web content you like to access and loads it all into personalised magazine has gone live on the App Store today.
The new start-up Zite claims to automatically bring you personalised news, videos, blogs from the mainstream and niche sites you access regularly based on your browsing habits and the content you access from your Twitter and Google Reader feeds.
The free app will get smarter the longer you use it as it learns your viewing habits as you go along. If you're not happy with the selections you can also personalise the app to the subjects you're looking to read about.
Zite will face competition from new apps like the New York Times' News.Me iPad newspaper which pulls in stories that your friends are reading on Twitter.
Zite is free to download from the App Store now.