YouView internet TV service launches in UK
YouView, a service that combines Freeview channels with online content, has finally announced its UK consumer retail launch by the end of the month.
The company, chaired by Lord Sugar and invested in by the BBC, ITV, Channel 4, Channel Five, TalkTalk, BT and Aqiva, will offer Humax-based PVR boxes via retail partners for £299 by the end of July. The project was due to launch in 2010 and has cost £70m so far.
Ernest Doku, telecoms expert at uSwitch.com, said: "Although it clearly intends to be a strong proposition for late digital TV adopters, it remains to be seen whether YouView will prove compelling enough to carve out a space for itself at this stage in a highly competitive space, especially with a steep retail price and relative paucity of content at launch."