YouTube’s paid music service has reportedly been delayed due to design problems that could push its launch date back much further than expected.
According to Billboard, YouTube’s paid music service has been delayed due to a series of design problems that it’s currently working to rectify.
The Google-owned platform originally planned to launch its music service at the end of last year but is now focused on a “second quarter or beyond” time frame.
YouTube already has the necessary agreements with record labels for the service.
Google is apparently keen to step away from its usual approach of leaving products in the public testing stage for periods of time as it feels it needs to stand out from strong rivals such as Spotify straight away.
For example Gmail spent its first five years in "beta" status as Google continually refined Gmail's features before it became a "final" product in 2009.
"They feel that there's just too much scrutiny of this product, and that they need to get it right out of the gate," said a senior label executive who declined to be named because the discussions are confidential.
Rumours suggest that YouTube’s music service will include ways to play tracks without official videos to display.
Google is also looking toward dynamic images to create a so-called "art video" instead of displaying album artwork.