Video-on-demand service now seen as a viable option by Hollywood studios.
YouTube is readying the launch of its movie-on-demand service charging viewers to screen the latest blockbusters as soon as they are released on DVD.
Google’s challenger to Apple’s iTunes store has already signed up Sony Pictures Entertainment, Warner Brothers and Universal to provide content and may start as early as this week or next according to The Wrap.
Paramount, Fox and Disney have so far declined YouTube’s invitation to join the service although independent studios, including Lionsgate and Kino Lorber, have also agreed to join the new platform.
At present, Google is yet to comment on the speculation other than issuing an obligatory no comment and stating, “We've steadily been adding more and more titles since launching movies for rent on YouTube over a year ago, and now have thousands of titles available."
Although a pricing plan is still to be announced for the service, it appears high-grossing studios are now willing to place their faith in video streaming following the launch of Apple’s iTunes rental service in January 2008.