YouTube introduces first 360-degree interactive video

UK rap star introduces a first for video sharing site

Professor Green puts YouTube in a spin

The first 360-degree interactive video to hit video sharing site YouTube has gone live as Doritos today unveiled the Late Night flavour campaign that has adopted the new technology to create a promotional music video with emerging rap star Professor Green.

Filmed using ultramodern 360-degree camera technology, viewers can interact with the footage simply by using their mouse to drag and navigation the constantly playing content to view the music video from any angle they desire.

The new interactive video technology allows users to create their own bespoke viewing experience and enjoy the footage in a personal and unique manner with new scenes, perspectives and previously unnoticed quirks appearing with each viewing and adoption to the viewing perspective.

Speaking on the YouTube first, UK rapper Professor Green said: “I always want to push the limits with my music and get my fans to see me in a completely new way. When Doritos suggested filming my performance using 360-degree interactive technology I thought it was a wicked idea and couldn’t wait to record my new track.”

To view the site’s first interactive 360-degree video visit YouTube here. Share your thoughts on the introduction of this new technology with us via the T3 Twitter and Facebook pages.