YouTube introduces first 360-degree interactive video

Professor Green puts YouTube in a spin

The first 360-degree interactive video to hit video sharing site YouTube has gone live as Doritos today unveiled the Late Night flavour campaign that has adopted the new technology to create a promotional music video with emerging rap star Professor Green.

Filmed using ultramodern 360-degree camera technology, viewers can interact with the footage simply by using their mouse to drag and navigation the constantly playing content to view the music video from any angle they desire.

The new interactive video technology allows users to create their own bespoke viewing experience and enjoy the footage in a personal and unique manner with new scenes, perspectives and previously unnoticed quirks appearing with each viewing and adoption to the viewing perspective.

Speaking on the YouTube first, UK rapper Professor Green said: “I always want to push the limits with my music and get my fans to see me in a completely new way. When Doritos suggested filming my performance using 360-degree interactive technology I thought it was a wicked idea and couldn’t wait to record my new track.”

To view the site’s first interactive 360-degree video visit YouTube here. Share your thoughts on the introduction of this new technology with us via the T3 Twitter and Facebook pages.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now