Yahoo! upgrades to instant search with Search Direct
First browser wars...now search engine wars.
Yahoo has come out with a new search engine, Yahoo Search Direct.
Yahoo Search Direct is based on a similar concept to Google Instant, whereby the search box produces results while users type in the phrase they want to search for, and each letter typed brings out better results. In short, you get results even before typing out the entire phrase or word.
Currently in beta, Search Direct is rolling out to the public in the US (search.yahoo.com) and will be available in other markets soon.
The features of the new search engine include top search trends, search previews (which gives you the 10 most likeliest searches), direct answers (instant answers for common searches such as weather forecasts) and direct results.
It's this feature that Yahoo is pushing as distinguishing it from others, as direct results allows users to instantly go to the website they want without looking at a list of links. "With today’s launch, direct answers – not the search results page – is the primary focus. We are redefining the search process and prominently displaying direct answers where search decisions are being made," said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces.
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