Yahoo recruiting YouTube stars for rival service

Yahoo is reportedly luring YouTube stars away from the video service to help set up a new TV network that could be the next big thing. 

 

According to a report by Recode, Yahoo CEO Marissa Mayer is working on a rival video service to YouTube. 

Mayer has reportedly begun contacting YouTube’s top talent with promises of improved ad revenue and guaranteed ad rates for their videos. 

The offers follow reports over recent months that have noted the difficulty in making a profit from Google’s YouTube service.  

Internet entertainer Olga Kay, who has over 1 million subscribers on YouTube, "shares a growing list of worries with other creators", according to The New York Times in February.

Yahoo reportedly doesn’t want anyone to be uploading content to its service, but instead wants more professional and established stars.  

Yahoo has also told some video owners that it can use its well-trafficked site to promote their clips on a non-exclusive basis.

Yahoo is said to be already preparing a content management system for the video stars to manage their clips, as well as considering acquiring an existing service like Vimeo. 

As of yet few details are known about the rival platform although it’ll be interesting to see if YouTube can be knocked off its pedestal. 

Stay tuned as we’ll update you on Yahoo’s video service when we hear more. 

Best tablets of 2011

Samsung Galaxy Tab 10.1 review

With the improved form-factor, the new TouchWiz interface and the specs as well it wouldn't be untrue to say that the Galaxy Tab 10.1 is the closest thing we've ever seen to an iPad beater

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now