.XXX domain names go live, online porn finds a new home

11-year battle sees web suffix activated for 'premium' sites

'Premium' adult web suffix begins registering URLs

Having first been discussed in the year 2000, the online domain name suffix .xxx has now gone live, with applications from several premium adult entertainment (read: porn) sites being processed and made live.

At the time of writing, xxx.xxx, sex.xxx and porn.xxx are all live, although currently they’re only acting as domain parking sites, with safe-for-work content. The caveat of this new domain system is that only Adult sites can register domains, and – at the moment – only premium sites at that.

The move is a joint venture from ICANN, the US Department of Commerce and VeriSign, with the ICM Registry managing the situation. It says that “the contract will require anyone registering a .XXX domain to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).”

It continues: “being that as a sponsored TLD [Top Level Domain], .XXX domain names will only be available to the adult entertainment industry.” ICM Registry is obviously taking things seriously; it’s changed its own website addresses to icm.xxx and icmregistry.xxx.

The .XXX domain will be open to the majority later on in the year, but some people in the industry aren’t fans. Some claim that branding adult-themed websites in this way is a form of segregation, and that it bands the wide spectrum of Adult content under one label.

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