Xperia Play release date set for 31st March in UK
UK Xperia Play launch set for end of March with massive marketing campaign.
At long last, the phone we've been clamouring for since way back in 2006 is finally making its debut, and would-be Xperia Play (or PlayStation Phone, as many are still calling it) owners have only until the end of the month to pick one up.
Sony Ericsson claim that when the device launches on March 31st it will be backed by the company's biggest ever marketing campaign in the UK and available from all retailers on all networks - quite a claim. Speaking to MCV, Sony Ericsson's marketing director for the UK and Ireland hinted that the handset might also be available from video game shops, saying: "we are currently still in commercial conversation, but I'd be surprised if we didn't see the Xperia Play appear in other channels".