Microsoft's first original series will launch on the Xbox Live and videogame platform in early 2014, according to Variety.
“We’re hoping we will be able to put something up in the first quarter, at minimum second quarter,” said Nancy Tellem, president of entertainment and digital media. “I’m incredibly ambitious and impatient."
“I’m incredibly ambitious and impatient,” said Tellem, who took the job to produce original content for the Xbox platform.
Because of the time it’s taken to develop the first slate of series, including a high-profile project based around “Halo,” with Steven Spielberg producing, has been “slower,” but “reflecting on what we’ve done and what lies ahead, it’s been pretty good.”
Microsoft also plans to co-produce live events like Miss Teen USA, Spike Video Game Awards, etc.
When Microsoft does finally go live with its original series, more than 48 million Xbox Live subscribers and 72 million Xbox consoles around the world will have access to the content.
This gives Xbox a subsequent advantage over other streaming services, such as Netflix, which started from scratch upon launch.
"We aren’t Netflix, we aren’t Amazon, we’re a different animal,” Tellem told Variety, while emphasising that today is an amazing time for Hollywood and the Tech industry to come together. "The content and what we’re building will be an important part of our future.”
Tellem is developing shows for Xbox as owners of the company’s consoles spend more time consuming video content than playing video games.