Xbox Live video apps bolstered by 4OD and Demand Five

Leading British broadcasters hit Microsoft's Xbox 360 in on-demand video app form

Building on the current array of on-demand video content through the likes of YouTube and LOVEFiLM, 4OD and Demand Five have landed on the Xbox

Following the console's recent and dramatic dashboard update which saw the PS3 rival transformed into a set top box of sorts Microsoft has confirmed that a new selection of on-demand channels have hit the Xbox 360.

Following the recent arrival of YouTube and LOVEFiLM the second wave of video apps rolled out for the internet connected games console will see users benefit from on-demand programming through Channel 4's 4OD service and Channel Five's Demand Five.

Xbox 360 Video Apps

Allowing users to get their daily fix of Channel 4's comedy selection such as The Inbetweeners, The IT Crowd and The Big Bang Theory, Five's The Gadget Show is also expected to be a big draw.

Set to further enhance the Microsoft entertainment hub within the New Year the much loved and oft praised BBC iPlayer service is set to hit Xbox Live in early 2012.

“A new era in entertainment begins where all your entertainment is together in one place—your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”

Has the recent introduction of the Xbox video apps changed how you use your leading games console? Let us know via the comments box below.

Via: CVG