Kinect launch sees Xbox 360 sales soar
Kinect, the controller-free motion gaming add-on from Microsoft appears to have brought a new breed of casual gamer to the Xbox 360 as sales of the console have reportedly doubled since the peripheral’s launch earlier this month.
Figures collected by MCV of the UK Chart-Track show that 360 sales have been given a massive boost in the past week following the UK arrival of Kinect last Wednesday. The recent arrival of Call of Duty: Black Ops, 55 per cent of the game’s 2 million plus UK sales are Xbox, is also believed to have contributed to increased console sales.
With over a million Kinect units having already been sold across the globe, Microsoft show no signs of slowing down with CEO Steve Ballmer declaring he want to sell more than 5 million Kinect peripheral by the year’s end.
"Yesterday we announced that we have sold 1 million Kinects in the first 10 days," said Ballmer."We expect to sell five million units by the end of 2010. Kinect is a revolutionary way to play games with your body and your voice; no controllers, no headsets or wands or wires."