World's first 'tweet' store opens in London
The world's first 'tweet' store, where users can purchase goods simply by tweeting about them, has opened in London today
The pop-up shop is the brainchild of ceral makers Special K and is designed to spread awareness of its low-calorie crisps via the social network.
Customers are required to visit the store in Meard Street, Soho, London, and tweet a sentence about the crisps - this varies on the flavour they opt for - which is then checked by a staff member. Once the message has appeared on their feed, the customer gets given a packet.
The pop-up store is open 9am-5pm until Friday and is staffed by check-out girls in the iconic red dress, which features in the firm's adverts. The campaign shows how firms are increasingly using social networks to promote and flog their wares.