Blizzard is considering the introduction of in-game transactions involving real-world money in its world-conquering MMO World Of Warcraft.
The news was revealed to players on a WoW forum on Battle.net by Blizzard community manager Zarhym. The post was made in response to players who'd noticed an item on the in-game store that boosted the XP gained from killing and looting creatures.
"We’re still pretty early in the exploration process, but we did want to go into more detail about our rationale for introducing an in-game store, as well as provide some insight into what you might ultimately see available there," said Zarhym.
"For players who are already interested in the in-game items we offer, such as Pet Store pets and mounts, the benefits of an in-game store are pretty clear," Zarhym posted. "We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system."
Up until now, WoW players could only use real-world money to buy mounts and pets in out-of-game stores.
The introduction of micro-transactions in WoW may be a move by Blizzard to help shore up its MMO's profitability in the face of dwindling subscribers.