US cableTV and phone company AT&T has capitalised on the Windows Phone 7 launch by announcing a subscription TV app which will allow users to watch television on their handset.
The U-Verse app will ship on new Windows Phone 7 handsets, such as the HTC HD7 and LG Optimus 7 and will cost $9.99 per month to subscribe to the app, which is designed for users who don't already have a subscription to the service.
Windows Phone 7 users will be able to download the shows over Wi-Fi and 3G and watch them on the go.
Xbox 360 owners will also be able to access the U-Verse ITPV line-up if they pay $99 to have a technician install the software on their console. It'll also cost $9.99 a month.
While this has no real impact on the UK users, it's interesting to see that Microsoft is open to these opportunities. An iPlayer or Sky Mobile portal, which synced with you PC would be a massive bonus for the fledgling platform going forwards.