Microsoft’s upcoming overhaul of its Windows Phone 7 mobile operating system will not see in-app purchases enabled, new reports have revealed.
The handy in-app purchasing option that has been added to Apple’s iOS and the Google’s Android mobile platforms in recent months is to be omitted from the next refresh of the Windows Phone 7 OS despite the arrival of more than 500 new features.
Allowing users to purchase additional content, services and products directly from within mobile applications the omission from the next Windows Phone 7 update could act as a deterant for leading app developers who would look to utilise the additional revenue streams.
“In app commerce is has been on the short list of features we’d like to enable, but unfortunately it did not make the cut for Mango,” Microsoft’s Todd Brix reportedly confirmed in a comment on the Windows Team Blog.
Whilst a precise release date has yet to be given for the Windows Phone 7 Mango update it is believed the OS overhaul will be rolled out in September or October alongside Nokia’s first Windows Phone 7 handsets and a WP7 version of the market leading Samsung Galaxy S II.