Windows Phone 7 gets a push on Xbox Dashboard and Bing

Branding campaign looks to boost sales before Christmas

Handsets and apps being sent to the fore

"It's no accident that Microsoft has been more visible than usual," says Microsoft’s Todd Brix. After it was widely reported that Windows Phone 7 handsets didn’t exactly fly off the shelves at launch, MS is beginning a new campaign of swathing its other wares in WP7 colours.

The marketing attack comes in the form of targeted adverts and imagery on the Xbox Dashboard and a bespoke area in Bing’s Visual Search tool to discover Windows Phone 7 apps.

"We're heading into one of the biggest shopping weeks of the year and we're on pace to offer roughly 3,000 apps and games by the end of this week,” Say Brix. “Windows Phone devices, apps and games are now prominent features of the Xbox dashboard that people see on their televisions when they start Xbox and view tabs such as the Spotlight category." He goes on to say that Microsoft is using the “Bing decision engine to further showcase developers' Windows Phone 7 apps through Bing's Visual Search capabilities in the US and UK. This allows anyone with a browser to easily find, view and access the growing list of apps and games available for Windows Phones."

While on the subject of apps, Brix boasts that the platform has "seen a near 80% increase in the number of registered developers since September, with more than 15,000 developers already signalling their intent to bring exciting content to Windows Phone.”

“Clearly we're just getting warmed up,” he finishes. Get ready for the WP7 onslaught…

Link: Via TechRadar

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