Wimbledon augmented reality app for iPhone and Android

Real-life directions to those all important stawberries

Monitor the taxi queues as Murray heads home

Tennis fans attending the All England club over the next two weeks for the Wimbledon tennis tournament will be pleased to learn about the new iPhone and Android augmented reality app from IBM.

As well as watching on-court action from the event, users will be able to use the app to check the queues at the strawberries and cream stands, find the nearest cash machine and see live video streams from ‘Murray Mount’ and the taxi lines.

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The free IBM Seer app uses the iPhone’s GPRS technology to determine the user’s location and offer augmented reality geo-specific information such on court locations, information stands and food vendors amongst others.

Opening the app activates the handset’s camera with the real-life images being overlaid with an interactive map. Latest scores and transport information is also available direct to the user's device.

Alan Flack, a senior executive with IBM, said: "IBM Seer has been designed to enhance the way people can experience and engage with major events of the future.This year’s development uses cutting edge technology to allow visitors to see Wimbledon in a way that has never been experienced before and make their visit even more engaging, accessible and enjoyable.”

The IBM Seer app will be available from the iTunes App Store and the Android Market in time for the opening day of the Wimbledon 2010 tournament, next Monday (June 21st).