The Black Eyed Peas singer is releasing his new i.am+ foto.sosho range of camera cases for the iPhone 4 and 4S.
The brain child of Intel’s Director of Creative Innovation (as Mr I.Am is known in non-music circles), the line has been developed by Chandra Rathakrishnan, the man behind the ill-fated CrunchPad and JooJoo, and will be fronted by the singer.
The two current designs start with the basic model priced at £199. This case includes a flash module, three interchangeable lens (macro, fish-eye and clear glass) and comes in a choice of black or white.
The next case up, priced at a jaw-clenching £299, offers a slide-out backlit Bluetooth QWERTY keyboard with a bling appeal white and gold or black and silver body colour. Both cases are said to transform your current 5MP lens into 14MP.
The camera accessory also combines with an app that allows on-board editing, filters and social media connectivity.
The new cases represent the continued love affair blossoming between Will.I.Am and the tech industry, the singer has also stated he is interested in developing a talent show for potential entrepreneurs.
The i.am+ foto.sosho range is available from December 6, exclusively at Selfridges in London with iPhone 5 compatible models coming soon.