will.i.am, Coca-Cola and Misfit create new Shine accessories from fizzy pop bottles

Tonight will indeed be a good, good night, if you buy a recycled Misfit Shine strap from Mr .am's pop-up shop in Harrods

Misfit is launching a new Shine accessory, wrought from recycled plastic, as part of Coca-Cola and will.i.am's Ekocycle initiative. Yes, it is a bit of a slow news day today.

The new accessory provides users with a new way to wear the health-monitoring, stylish timepiece. In other words, it's a strap. In fact, it's a range of them, all made from recycled PET bottles.

It's part of poly-competent Black Eyed Peas frontman will.i.am's Ekocycle project, which he very kindly talked to us about a while back. This is both an ecologically-friendly initiative aimed at reducing waste (by ensuring plastic bottles are turned into luxurious wearables instead of ending up in land fill) and a pop-up emporium in Harrods. It's a pretty nice shop, actually - some great cagoules.

As a handy side benefit of this Gaia-saving recycling drive, Shine users will now have four more optional colours to choose from: red, grey, black and, er, red, grey and black stripes.

Those who aren't Shine owners can buy a special edition set, which includes the Ekocycle Field Band and a black Misfit monitor, lovingly embossed with the Ekocycle logo. The limited edition set can be bought from Misfit's online store as well as at Harrods.

Meanwhile, will.i.am is also doing this and this.