Waterstones to rival Amazon Kindle with own e-reader
Waterstones has set a release date for its own e-reader device as it targets the Amazon Kindle
Following the success of the Amazon Kindle and the decline in physical book sales high street retailer Waterstones has announced it is to launch a dedicated Waterstones e-reader next year.
Looking to emulate the popularity of the Kindle and taking note of the move by US book retailer Barnes & Noble which released the Nook, Waterstones’ Managing Director James Daunt has confirmed the company’s own e-reader will hit stores in 2012.
"We in Waterstone's need to offer you a digital reader which is at least as good, and preferably substantially better, than that of our internet rival, and you will have a much better buying experience purchasing your books through us," Daunt announced.
Whilst specifications of the upcoming Waterstones’ e-reader have yet to be revealed Daunt stated that the project was “well down the planning line” with a Spring 2012 release date being pencilled in.