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Waterstones has set a release date for its own e-reader device as it targets the Amazon Kindle
Waterstones to rival Amazon Kindle with own e-reader
Following the success of the Amazon Kindle and the decline in physical book sales high street retailer Waterstones has announced it is to launch a dedicated Waterstones e-reader next year.
Looking to emulate the popularity of the Kindle and taking note of the move by US book retailer Barnes & Noble which released the Nook, Waterstones’ Managing Director James Daunt has confirmed the company’s own e-reader will hit stores in 2012.
"We in Waterstone's need to offer you a digital reader which is at least as good, and preferably substantially better, than that of our internet rival, and you will have a much better buying experience purchasing your books through us," Daunt announced.
Whilst specifications of the upcoming Waterstones’ e-reader have yet to be revealed Daunt stated that the project was “well down the planning line” with a Spring 2012 release date being pencilled in.
Could a Waterstones e-reader really challenge the market dominance of the Amazon Kindle? Let us know what you think via the T3 Twitter and Facebook feeds.
Via: BBC
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