Virgin Media has revealed that its catch-up television service, TV on Demand has surpassed the 1 billion views milestone.
With the 1 billion views accounting for 490 million hours of viewed content, TV on Demand subscribers have risen by 14 per cent in the past year, an increase Virgin Media is attributing to the introduction of the TiVo box.
"Essentially people are watching more TV; whether that's On Demand, suggestions recorded for them, or as a result of new and exciting interactive experiences," said Cindy Rose, executive director of digital entertainment at Virgin Media.
"We know On Demand is incredibly popular as it's watched more than any channel except for BBC1 or ITV1 but we far surpassed our expectations in 2011.
"The TV world is changing, with TiVo's powerful functionality and ease of use giving people even more control over what they watch and when. The advocacy we're seeing from users is vociferous with over half telling us they're recommending the service to their friends and family."
Leading the selection of most viewed programming through TV on Demand has US Buffy wannabe The Vampire Diaries. Alien comedy Paul topped the list of most watched on-demand movies.
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