Virgin Media steps up fight with rival ISPs

Stopthebroadbandcon.org aiming to make broadband ads fairer. But is Virgin really better than the rest?

Virgin Media has this morning upped its war of words with rival ISPs, unveiling a brand new website that aims to show punters just what their average broadband speed is compared to those advertised.

Stopthebroadbandcon.org also lets web users add their name to an online petition calling for greater transparency in broadband advertising. Virgin claims the site will help everyday users be heard by the Advertising Standards Agency, which is investigating broadband advertising following a string if spurious claims in recent months. The site’s launch follows an Ofcom report which said there was a growing gap between “up to” speeds and what web fanatics were actually getting.

Research commissioned by Virgin claims that nine out of ten people find broadband commercials confusing, and Branson’s ISP is talking up the fact that it already touts a ‘speed honesty’ area on its site, showing just how fast its services really are.

Is Virgin right to highlight the problem? Or does its broadband suffer from the same issues that are plaguing its rivals? Let us know your thoughts on our Facebook and Twitter pages now.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now