Virgin Media launches UK "Digital Future" initiative

Online forum explores internet's big issues

Virgin Media is launching an online initiative aimed at giving British citizens a platform to discuss topical issues relating to the internet

It's been a busy few days for Virgin. Not content with launching a new Virgin Media TV Anywhere service or updating the Virgin Atlantic in-flight entertainment system, Branson’s baby has now revealed an online initiative to help Britain discuss the internet’s big topics.

The Virgin Media initiative takes the form of an online forum called “Our Digital Future” and hopes to provide a place where British citizens can discuss topical internet bugbears like online privacy, parental protection and copyright piracy.

Neil Berkett, chief executive officer at Virgin Media said: “We wanted to find out what the British public really thought about digital issues and how it’s impacting their lives.

“By starting a conversation with consumers about our shared digital future, it will help us to shape not just our own services but influence what Government, media and the industry is doing.”

A Virgin Media-sponsored survey of 2,000 Britons back in June formed the basis for the initiative, and gave a snapshot of our current attitudes to the Web.

Among the results was the fact that two in five adults have downloaded or streamed content illegally while a third of adults with children under 18 have taken action to limit their child’s online behaviour.

Of the respondents 88 per cent said they felt confident using the internet while three in four (78 per cent) agreed the UK would be better off if more had access to faster broadband.

Click here to participate in the Our Digital Future initiative from Virgin Media.