The Jawbone UP fitness wristbandband has relaunched in Europe today with improved build quality and a new accompanying Android app
The Jawbone UP isn't a new product. It was initially released at the end of 2011 and provided a rival to the Nike+ Fuelband for those wanting to keep track of their fitness with some pretty sexy-looking gadgetry.
However, Jawbone pulled the UP from the market due to battery issues and has since been tinkering away to bring the product up to scratch. Today the American company has announced the UP is back on the market in Europe.
Initially, the UP only supported iOS (like the Fuelband) via a designated app on the App Store, but Jawbone has also added Android compatibility for the re-release.
“We are excited to expand the UP community by introducing support for Android, 11 new languages for iOS, and product availability in more than 25 additional countries around the world,” said Travis Bogard, vice president of product management and strategy at Jawbone.
For those that missed the fitness-monitoring boat the first time around, the UP works by measuring and recording through your phone a log of your physical activity throughout the day. The wristband can track your sleep patterns, give you a breakdown of your active and idle time throughout the day and store your results on the cloud.
“Everyone wants to improve upon themselves; we’ve found this to be a fundamental human desire, no matter where a person is starting from or what they want to achieve," says Bogard.
"Today marks a big step toward our commitment to help people establish a basis for behavior change by bringing UP to everyone who wants to live better lives.”
The wristband itself is available in three different colours (Onyx, Mint Green and Blue) and with a choice of small, medium or large. It'll set you back £99 and can be bought either directly from Jawbone or from Carphone Warehouse or an Apple store.