A recent national survey reveals that smartphone ownership is soaring with iPhones and Android devices on par whilst BlackBerry and Windows Phones try to keep up.
According to the Ipsos Mori Tech Tracker, a quarterly national survey that measures trends and developments in technology, smartphone ownership has risen to 59 per cent in the UK.
Meanwhile BlackBerry figures have decreased to just 7 per cent, although BlackBerry has continued to report serious losses, so it comes as no big surprise.
Windows Phone trails in last place with just 2 per cent smartphone ownership.
Ipsos Mori, part of the Ipsos Group, is a leading UK research company.
The Tech Tracker covers internet penetration, smartphone ownership, social networking, games console ownership and the usage of digital services for music, movies, TV and games.
The survey samples 1,000 consumers from across Great Britain including 450 smartphone owners.
The eagerly anticipated Samsung Galaxy S5 may give Android the edge as it's tipped to be one of the biggest launches of the year.